The West Elm Pinterest Style Finder Uses AI to Make Decor Matches
Laura McQuarrie — July 15, 2017 — Art & Design
References: pinterest-style-finder.westelm & wersm
The 'West Elm Pinterest Style Finder' is a new online tool powered by artificial intelligence that helps furniture lovers effortlessly find pieces of decor that will match a desired aesthetic of a Pinterest board.
To use the tool, users are asked to locate a Pinterest board that matches their style. From there, the West Elm Pinterest Style Finder uses AI to locate products from West Elm that closely match the selected inspirational board on Pinterest. The software behind this tool is the same as Pinterest's Lens tool, which identifies colors and patterns.
While it is common for people to search Pinterest for home decor inspiration and then go window shopping on the web for items that will suit their desired style, this tool has the potential to immensely simplify one's searches.
To use the tool, users are asked to locate a Pinterest board that matches their style. From there, the West Elm Pinterest Style Finder uses AI to locate products from West Elm that closely match the selected inspirational board on Pinterest. The software behind this tool is the same as Pinterest's Lens tool, which identifies colors and patterns.
While it is common for people to search Pinterest for home decor inspiration and then go window shopping on the web for items that will suit their desired style, this tool has the potential to immensely simplify one's searches.
Trend Themes
1. AI-powered Style Finders - The West Elm Pinterest Style Finder is an example of an AI-powered tool that uses image recognition technology to match desired aesthetics.
2. Simplifying Online Shopping - Tools like the West Elm Pinterest Style Finder have the potential to simplify online shopping by directly matching products to desired styles and aesthetics.
3. Inspiration-based Shopping - The West Elm Pinterest Style Finder allows users to find furniture and decor items based on inspiration boards, providing a curated and personalized shopping experience.
Industry Implications
1. Home Decor and Furniture - The West Elm Pinterest Style Finder is relevant to the home decor and furniture industry as it helps users find items that match their desired aesthetic.
2. E-commerce and Retail - AI-powered style finders like the West Elm Pinterest Style Finder have the potential to disrupt the e-commerce and retail industries by simplifying the online shopping experience.
3. Artificial Intelligence Technology - The use of artificial intelligence in tools like the West Elm Pinterest Style Finder showcases the potential for AI technology to enhance and streamline retail experiences.
1.7
Score
Popularity
Activity
Freshness
