Snapchat's Multi-Snap Feature Lets Users Record Multiple Videos
Ellen Smith — July 19, 2017 — Social Media
Snapchat's multi-snap feature enables a more user-focused storytelling experience on the popular social media tool.
The platform that begun as a simple communication tool featuring temporary image sharing has grown into an international online story-telling community. To help people share their experiences with more flexibility, the app now lets users record videos for longer than 10 seconds, making up to 6 consecutive 10 second videos. To use this function, users simply press and hold the record button -- the app automatically breaks the videos up into chronological 10 second segments. The function also allows users to delete any of the snaps in the sequence they don't wish to use, resulting in a seamless method of story-telling.
The platform that begun as a simple communication tool featuring temporary image sharing has grown into an international online story-telling community. To help people share their experiences with more flexibility, the app now lets users record videos for longer than 10 seconds, making up to 6 consecutive 10 second videos. To use this function, users simply press and hold the record button -- the app automatically breaks the videos up into chronological 10 second segments. The function also allows users to delete any of the snaps in the sequence they don't wish to use, resulting in a seamless method of story-telling.
Trend Themes
1. User-focused Storytelling - Seamless social media storytelling is shifting towards a more user-focused approach, allowing individuals to share their experiences with greater flexibility and creativity.
2. Extended Video Recording - The introduction of Snapchat's multi-snap feature signifies a trend towards extended video recording capabilities on social media platforms, enabling users to capture and share longer moments.
3. Chronological Segmentation - The use of chronological segmentation in multi-snap features offers a disruptive innovation opportunity for social media platforms to enhance the storytelling process and create a more engaging viewing experience.
Industry Implications
1. Social Media - The seamless social media storytelling trend presents opportunities for social media platforms to adapt and incorporate features that prioritize user-centered storytelling.
2. Digital Communication - The extended video recording trend opens up disruptive innovation opportunities for digital communication platforms to develop enhanced video sharing features that enable longer and more expressive user interactions.
3. Content Creation - The use of chronological segmentation in storytelling features provides disruptive innovation opportunities for content creation platforms to create more immersive and captivating experiences for users.
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