On top of exploring some of the most cutting-edge ideas in virtual and augmented reality, the top August 2017 multimedia ideas also venture into the exploration of immersive mixed reality experiences.
Some of the newest explorations of mixed reality take the form of mobile games, board games, as well as engaging product displays that invite consumers to gain a deeper understanding of their favorite products.
Although virtual, augmented and mixed reality experiences are often thought of as solo adventures, ideas like Medium's 'Studio Share' and 'Echelon' make it possible for two people to come together and experience the same virtual environment. This speaks to the way the future of everything from entertainment and marketing to collaborative art tools will be shaped by immersive multiplayer experiences.
Top 40 Multimedia Concepts in August

40
WiFi Light Bulb Cameras
The 'Tovnet' WiFi Security Camera Fits into Any Light Socket

39
Bluetooth Artwork Speakers
The VisualSonic Wall Mount Music Devices Hide Speakers Inside Artwork
38
Artful Multi-Sensory Restaurants
'Tree by Naked' Offers an Immersive Dining Experience
37
Skeletal Microphone Designs
The Skeletor Microphone's Exterior Appearance Will Make You Shudder
36
High-Tech Tag Games
Tag Team Inc. is Reinventing Laser Tag with 3D-Printed Weapons, AI and Drones
35
Discreet AR Wearables
This Innovative Ring Design Allows AR to Be Easily Integrated into Life
34
Cartoon Character Security Cameras
The Minion HD WiFi Security Camera Makes Equipment Friendlier
33
Augmented Reality Museum Apps
'Reblink' Brings Classic Historic Paintings to Life
32
VR Concert Films
Queen is Now Sharing a 'VR the Champions' Experience Online
31
Noise-Banishing Travel Headphones
These AKG Headphones Blend Compactness With Style & Performance
30
360-Degree Content Projectors
The BroomX MK Player360 Projection Systems are Immersive
29
Solar-Powered Headphones
The Bluetooth Solar Headphones Harness Sun Power When You're Outside
28
Modern High-Performance Turntables
The Victrola Modern Three-Speed Bluetooth Turntable is Chic
27
Virtual Reality Advertisements
Google is Experimenting with Ads to Be Placed Inside of VR Worlds
26
Mixed-Reality Board Games
'Echelon' is a Hololens Game That is Like Star Wars' Holochess
25
Inexpensive AR Headsets
The 'Mira Prism' Headset Has Been Unveiled at a Cost of Just $99
24
Omni-Industry AR Headsets
The Lenovo DaystAR Augmented Reality Headset is Multifunctional
23
Malleable Waterproof Headphones
The LEOPHILE EEL Wireless Neckband Headphones are Comfortable
22
Lightweight Projection PCs
The Lightank W100 Mini Projector Computer Runs Windows 10
21
3D-Enabling Camera Cases
The Vitrima Lens Turns the GoPro into a 3D Recording Device
20
Biometric Screening Booths
The CLEAR Booth Identify Travelers with a Fingerprint or Eye Scan
19
Portable Car Exhaust Speakers
The Porsche Design 911 GT3 Bluetooth Speaker is High-Quality
18
Facial Recognition Tickets
Bristol Robotics Lab is Developing the Future of Ticketing in the UK
17
AI Technology Headphones
The Nakamichi 'EDGE' AI-Enhanced Wireless Headphones are Advanced
16
VR Espresso Machines
Google's Daydream Team is Experimenting with Training in VR Environments
15
Mixed Reality Cognac Displays
Rémy Martin's Alcohol Display Comes to Life with Microsoft HoloLens
14
Interactive Bear Toys
Roby d'Bear is a Robot That Blurs the Lines Between Tech and Reality
13
4K Cinema Screens
The Samsung Cinema LED Screen Aims to Replace Traditional Projectors
12
Collaborative VR Studios
Medium's 'Studio Share' Lets Artists Sculpt Together in Virtual Reality
11
VR Physics Games
'4D Toys' is a Physics-Based Puzzler Set in a Virtual World
10
Mixed-Reality Mobile Games
Brave Explorers Brings IRL Gamescapes to Life With its Mobile App
9
Gaming Immersion Headsets
The Razer Tiamat 7.1 V2 Gaming Headset is Packed with 10 Drivers
8
Musical Band Collectibles
Airspoken's Band Merchandise Helps Fans Instantly Access Digital Content
7
Retro HiFi Speaker Units
The Klipsch Forte III Floor Standing Speakers are Stylish and Functional
6
City-Specific Emojis
The 'Torontomoji' Pack by Hayley Thomas Celebrates Famed Toronto Iconography
5
VR Design Apps
'Google Blocks' Uses a Simple Interface for Building Models in Virtual Reality
4
Audio Tone Tickets
Ticketmaster and Lisnr's Breaking the Ticket Replaces Tickets with Audio Data
3
Angled Tablet Design Stands
The DraftTable iPad Pro Drafting Stand Stabilizes the Device for Work
2
Collaborative VR Apps
Volkswagen Group is Using Long-Distance VR Apps to Foster Teamwork
1
Ergonomic Comfort Earphones
The Massdrop x Sennheiser HD 6XX Headphones Don't Block Out Noise
Related Ideas
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Immersive Wellness-Focused AI Campaigns
AI Wellness Has Introduced the Ask My Avatar Challenge
Mood-Powered Smartphone Speakers
The Conceptual 'MIX:X' Speaker by Junyoung Lee is Intelligent
Augmented Reality Entertainment Systems
The XREAL Beam Pro is a Dedicated Device for AR
Immersive Holographic Projectors
The Twelvetooo Mini Holographic Projector Has More Than 50 Themes
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Mindful Handheld Gaming Systems
The Conceptual 'Kimera' Handheld Gaming Console is Immersive
AI-Powered Content Creation Platforms
Niloom.ai's Platform for Creating AR/VR Content Uses AI
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Lego-Centric Apps
The 'Brick My World' App Turns Reality into LEGO Creations
Entertaining AI-Driven Experiences
Lotte and Arbitrum Partner for the Coalesced 'Lotte Caliverse'
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Virtual Modeling Metaverses
Heidi Klum's Modelverse on Roblox Supports Creative Self-Expression
Digital Apparel Education Initiatives
Roblox is an Unexpected Platform for Fashion Education
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Interactive Virtual Meeting Platforms
Microsoft Mesh is a Hybrid Working Platform in Virtual Space
AR Restaurant Packaging
White Castle Launches a New Augmented Borderland Experience
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Collaborative VR Art Experiences
Chanel Presents the A Conversation with the Sun Show
AI-Enabled Smart Glasses Demonstrations
Vuzix® Will Lead Interactive Demonstrations at CES 2024
Educational Exploration Binoculars
The Conceptual 'BINO' Mixed Reality Device Works in Many Ways
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Mainstream Metaverse Experiences
The Sandbox's 'Alpha Season 4' Offered Brand Engagement
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
QSR-Inspired Interactive Metaverses
McDonald's Singapore Launched the My Happy Place Metaverse
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
Social Puzzle Metaverses
Rubik’s Run on Roblox Brings an Iconic Puzzle to a New Generation
Handheld Gaming Console Concepts
Alex Casabo Designs the Playfusion Console Concept
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
AI Retail Wearables
Augmodo SmartBadges Track Tasks and Inventory in Real Time
Volumetric Video Creation Tools
Gracia AI Raised $1.2 Million to Bolster its AI Video Tools
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Premium-Quality VR Experiences
'Sandbox VR' in Toronto Offers Fully Immersive Journeys through VR
High-Power Pro-Grade VR Headsets
The Varjo XR-4 Series Includes Three Models
AI-Fuelled Everyday Smart Classes
Meta and Ray-Ban Join Forces on the Meta Smart Glasses
Mixed-Reality Wellness Apps
Alo Moves XR Creates Immersive Fitness Experiences on Meta Quest 3
Immersive Gameplay Features
The Sandbox Launched 'Game Maker 0.11' for Creators and Brands
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Immersive VR Thriller Games
PlaySide Studios Announced 'Shattered' Thriller for VR Consoles
Mixed Reality Business Acquisitions
Google is Acquiring a Large Part of HTC's Vive XR Team
AI-Generated Retail Music
M-Cube's M-Lab Uses AI to Adapt In-Store Music to Customer Preferences
Virtual Reality Bendable Controllers
Minkyu Oh Designs the Cogito Concept with AR Technology
AR-Revived Premium Art Projects
Musée de Louvre and Snapchat Presents the Egypt Augmented Project
Scan-to-VR Technologies
Teleport by Varjo Creates Digital Twins for Real-World Locations
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Collaborative Streaming Game Experiences
Netflix and Roblox Partnered for a Digital Theme Park
Immersive Halloween-Themed VR Experiences
Zero Latency VR Offers Suspenseful 'Halloween Thrills'
Interactive AI Sommeliers
Chronic Cellars' Mascot Answers Wine Questions in Augmented Reality
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Car Metaverse Worlds
Hyundai Launched a Marketing World on Roblox to Reach Gen Alpha
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
User-Created Metaverse Experiences
PocketWorldz' Highrise Studio Enables Accessible World Building
Immersive Multimodal AI Headsets
The Android XR Supports VR, AR and MR
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
3D Product Visualization Services
Herman Miller and Design Within Reach Tap 3D Cloud™ by Marxent
Immersive Sci-Fi Metaverses
Futureverse & Ready Player One Creators Establish Readyverse Studios
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Immersive Scent-Based Devices
Aromajoin Unveiled Two Immersive Scent Devices for VR Gaming
Spatial Video Exercise Bicycles
LAYER Design & Saga Holographic Create the Dynamic HoloBike
Interactive Fantasy Universe Attractions
VIBRANT Debuts DUNGEONS & DRAGONS: The Immersive Quest
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Collaborative Vehicle Concepts
Kia Corporation and LG Electronics Debut Mobility Solutions
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Transparent TV-Speaker Hybrids
The LG DukeBox is Coming to CES 2024
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Interactive Mixed-Reality Films
What If...?: An Immersive Story is an Apple Vision Pro Exclusive
Meeting-Enhanced 3D Holograms
The Holobox by HoloConnects Creates a 3D Scaled Visual
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Text-to-Video AI Avatars
AI Studios Brings Content to Life
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
Enhanced Metaverse Immersion Solutions
KIWI Design Debuts the RGB Vertical Stand on Meta
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
AI-Advanced 3D Product Tours
Kaon Interactive Introduces Kaon Demo360+TM
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Virtual Reality Gameplay Chairs
The New Roto VR Explorer Chair Rotates with Virtual Movement
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Digital Professional VR Headsets
This Office VR Headset Concept by Simon Ljungblahd is Intuitive
Spatial Storytelling Films
The Apple Immersive Submerged Trailer Teases Next-Gen Video Tech
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
3D Holographic Game Experiences
VividQ Launched a New Modern Warfare 2 3D Experience
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
VR Track Racing Games
Micro Machines: Mini Challenge Mayhem Pushes Virtual Cars to the Limits
Luxury Adventure Travel Platforms
UNCHARTED Recently Introduced the EVOLVE Multimedia Platform
Web-Based 3D Creation Engines
Anitya Seeks to Democratize Immersive Experience Development
Industry-Leading VR Headsets
HTC is Returning to The VR Industry with a New Gaming Headset
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
Virtual AI Offices
MetaWork Lets Employees Collaborate Via Digital Avatars
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
VR Buildable Biome Games
LEGO Bricktales is an Immersive Adventure Puzzle Game
Personalized AI Storytelling
MidReal Let's Users Create Interactive Stories with AI
Colorful Bear Bluetooth Speakers
MoMA Joins Medicom Toy Corporation on the Audio Color Block 400%
Technology-Fusing Laboratory Spaces
WindsorPatania Architects Designs the XR Lab
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Virtual DEI Exhibits
DRDA ART's 'New Horizons. Echoes of Unity' Exhibit Features Global Talent
Mixed Reality Intergalactic Games
The Cozy Custom Starship Home Game is for the Meta Quest 3
Innovation-Focused Digital Metaverses
Forbes Launches a Digital Presence In The Sandbox Metaverse
Enhanced VR Ecosystems
Valve Launches a New Update to its SteamVR 2.0 Platform
Reinterpreted Immersive Events
The Wizard of Oz 360 Experience Retells the Classic Tale
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Versatile Spatial Computers
The Play for Dream MR Was Unveiled at CES 2025 in Las Vegass
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
High-Motion VR Action Games
Attack on Titan VR Lets Players Hunt Massive Monsters in the Metaverse
Casual MR Gaming Companies
'MixRift' Raised over $1.6M to Fund its Mixed Reality Game Development
Tech Collaboration Platforms
Augmend Aims to Amend Human Tech Errors
VR Trombone Experiences
Trombonest Presents Musical Mixed Reality for Any Skill Level
Interactive Image Tools
Interactivity Studio Makes Static Images Dynamic With Links and Media