'Tree by Naked' Offers an Immersive Dining Experience
Laura McQuarrie — July 11, 2017 — Art & Design
References: naked-inc & japantrends
'Tree by Naked' is an all-new immersive restaurant dining experience concept from the mind of Ryotaro Muramatsu of Naked Inc. that is set to take place in Tokyo, offering a fusion of fine dining and multi-sensory scenes.
The event is set to unfold at Tokyo’s Yoyogi Park in a three-storey building that is equipped with everything from virtual reality technology to specialty lighting, music and projection mapping. Those who visit Tree by Naked will be treated to 'Scenes of Life' as they walk through the space, which tells the story of the growth of a single tree. To go along with the tree's journey from sprout to maturity, there are six courses of meals to match each stage.
The menu is set to include appetizers, a fish course, a meat course, dessert and even a "mystery" course, all of which will be served in the 'Forest Laboratory.'
The event is set to unfold at Tokyo’s Yoyogi Park in a three-storey building that is equipped with everything from virtual reality technology to specialty lighting, music and projection mapping. Those who visit Tree by Naked will be treated to 'Scenes of Life' as they walk through the space, which tells the story of the growth of a single tree. To go along with the tree's journey from sprout to maturity, there are six courses of meals to match each stage.
The menu is set to include appetizers, a fish course, a meat course, dessert and even a "mystery" course, all of which will be served in the 'Forest Laboratory.'
Trend Themes
1. Immersive Dining Experience - Opportunity for restaurants to create immersive dining experiences by incorporating elements of virtual reality, specialty lighting, music, and projection mapping.
2. Multi-sensory Restaurants - Increasing demand for restaurants that engage multiple senses through the combination of visual, auditory, and tactile experiences.
3. Storytelling Dining Experiences - Rising trend of restaurants using narratives and themed experiences to enhance the culinary journey and create unique dining memories.
Industry Implications
1. Hospitality Industry - Opportunity for hotels and restaurants to differentiate themselves by offering immersive multi-sensory dining experiences that appeal to discerning customers.
2. Event Planning Industry - New market segment for event planners to design and organize immersive dining events that combine fine dining with interactive storytelling experiences.
3. Virtual Reality Industry - Potential for virtual reality companies to collaborate with restaurants and create captivating virtual experiences that complement the dining experience.
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