Chronic Cellars' Mascot Answers Wine Questions in Augmented Reality
Laura McQuarrie — November 1, 2023 — Tech
References: chroniccellars & adweek
Thanks to the power of augmented reality, wine lovers have been able to interact with Chronic Cellars' skeleton mascot with glasses and a purple Hawaiian shirt straight from the winemaker's labels and now, customers can also chat with the skeleton as an AI sommelier. Design firm Rock Paper Reality worked with the winemaker to create a new way for people to experience the Purple Paradise character and chat with the brand mascot via artificial intelligence.
Customers can ask the character about the brand's product line, recipes and more, all of which helps to make the experience of enjoying wine more friendly. “Wine can be perceived as intimidating, especially by those who are new to the category," says Patrick Cramb, VP of brand marketing at WX Brands, the parent company of Chronic Cellars, "So we see this as a valuable opportunity to break down barriers for consumers by allowing them to ask questions to an expert without fear of judgment."
Customers can ask the character about the brand's product line, recipes and more, all of which helps to make the experience of enjoying wine more friendly. “Wine can be perceived as intimidating, especially by those who are new to the category," says Patrick Cramb, VP of brand marketing at WX Brands, the parent company of Chronic Cellars, "So we see this as a valuable opportunity to break down barriers for consumers by allowing them to ask questions to an expert without fear of judgment."
Trend Themes
1. Augmented Reality Interactions - Using augmented reality, customers can interact with an AI sommelier mascot to enhance their wine experience.
2. Friendly Wine Education - The AI sommelier provides a friendly and non-intimidating way for customers to learn about wine and ask questions.
3. Breaking Down Barriers - The AI sommelier helps to overcome the perception of wine being intimidating, making it more accessible to consumers.
Industry Implications
1. Wine Industry - The AI sommelier technology disrupts the traditional wine industry by providing a new and engaging way for customers to learn about and interact with wine.
2. Design Industry - Design firms have the opportunity to capitalize on the growing demand for augmented reality experiences in industries like wine.
3. Technology Industry - The development of AI sommelier technology demonstrates the continuous innovation and integration of artificial intelligence in various industries.
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