Airspoken's Band Merchandise Helps Fans Instantly Access Digital Content
Laura McQuarrie — July 10, 2017 — Tech
T-shirts, stickers, hats and bracelets are pieces of band merchandise that are often collected by fans to help them express their love of a group of musicians. Now, pop group Airspoken is helping fans enjoy and share their love of the band's music by integrating NFC tags into apparel and accessories.
With the wave of an NFC-enabled device, fans are able to access everything from videos and songs to other content using technology from Innercell. To engage fans, pieces of band merchandise like shirts include details that encourage them to "tap" the hot spot on the left sleeve of the garment to activate content from the brand.
Since the way youth consume music has dramatically changed over the last decade, musicians rely on merchandise as a revenue stream—but these NFC-embedded products have the potential to change the way fans access and share music.
With the wave of an NFC-enabled device, fans are able to access everything from videos and songs to other content using technology from Innercell. To engage fans, pieces of band merchandise like shirts include details that encourage them to "tap" the hot spot on the left sleeve of the garment to activate content from the brand.
Since the way youth consume music has dramatically changed over the last decade, musicians rely on merchandise as a revenue stream—but these NFC-embedded products have the potential to change the way fans access and share music.
Trend Themes
1. Integration of NFC Technology in Band Merchandise - NFC-embedded products have the potential to change the way fans access and share music.
2. Enhancing Fan Engagement Through NFC Tags - Using technology from Innercell, fans can access videos, songs, and other content by tapping NFC-enabled apparel and accessories.
3. Transforming Band Merchandise Into Interactive Experiences - By integrating NFC tags into apparel and accessories, Airspoken is allowing fans to instantly access digital content related to the band.
Industry Implications
1. Music Merchandise - The music merchandise industry can explore new opportunities by adopting NFC technology and creating interactive experiences for fans.
2. Fashion Industry - The fashion industry can integrate NFC tags into clothing and accessories to create interactive and personalized experiences for consumers.
3. Technology Industry - The technology industry can develop innovative NFC solutions that enhance fan engagement and bridge the gap between physical products and digital content.
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