Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,228 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,694 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,694 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,228 cutting edge ideas.

AR-Powered Furniture Lenses

Clean the Sky - Positive Eco Trends & Breakthroughs

Google Search Now Supports AR-Based Ikea Furniture Try Outs

— October 17, 2023 — Tech
Google and furniture brand Ikea have joined forces to introduce an innovative feature that allows users to view Ikea's products in augmented reality (AR) directly within Google Search results. To access the new feature, users on Android devices must tap on the 'View in 3D' prompt.

Tapping on this prompt presents a lifelike 3D rendering of the product, allowing it to be examined from various angles using swipe gestures. A 'View in your space' feature enables users to deploy the Ikea product in their real-world environment via AR.

AR enables users to assess how a product's color and style harmonize with their home environment. With the new AR feature, consumers can explore and try out products from the comfort of their homes.

Image Credit: Adam Kolmacka
Trend Themes
1. Augmented Reality (AR) in E-commerce - The collaboration between Google and Ikea is a prime example of how AR is being utilized to enhance the online shopping experience by allowing users to virtually try out products in their own space.
2. Enhanced Product Visualization - The introduction of lifelike 3D rendering and swipe gestures in Google Search results provides an immersive way for users to examine and interact with products, giving them a better understanding of how the items would fit into their lives.
3. Home Interior Design Technology - The new AR feature from Google and Ikea empowers consumers to aesthetically evaluate and experiment with furniture designs in their homes, revolutionizing the way interior design is approached.
Industry Implications
1. E-commerce - AR-powered furniture lenses can disrupt the e-commerce industry by creating a more engaging and interactive shopping experience, ultimately driving higher conversion rates and customer satisfaction.
2. Furniture Retail - The introduction of AR-based furniture try outs presents an opportunity for furniture retailers to showcase their products in a unique way, increasing customer engagement and potentially decreasing return rates.
3. Home Decor - AR-powered furniture lenses have the potential to transform the home decor industry by providing customers with a more accurate representation of how furniture would look and fit in their homes, leading to more confident purchasing decisions.
5.6
Score
Popularity
Activity
Freshness