Herman Miller and Design Within Reach Tap 3D Cloud™ by Marxent
Kalin Ned — November 15, 2023 — Art & Design
References: marxent.wistia
Herman Miller and Design Within Reach venture into the 3D product visualization space through a partnership with 3D Cloud™ by Marxent. This enables the brands to launch 3D product configurators on their North American retail websites. The service, available for top-performance seating products, enhances the customer experience by allowing visualization of different product configurations. The successful integration demonstrates the scalability of 3D Cloud's approach and the innovative application of such technology in the furniture retail space. Currently, configuration is available for the following products: Aeron Chair, Aeron Gaming Chair, Cosm Chair, Embody Chair, Embody Gaming Chair, Lino Chair, Mirra 2 Chair, Sayl Chair, Sayl Gaming Chair, Setu Chair, and Verus Chair.
Herman Miller and Design Within Reach have announced plans to expand on the efficacy and ease of use of their 3D product visualization features, with plans to introduce augmented reality (AR) capabilities for live configurators on their sites in the coming weeks.
Image Credit: Herman Miller and Design Within Reach
Herman Miller and Design Within Reach have announced plans to expand on the efficacy and ease of use of their 3D product visualization features, with plans to introduce augmented reality (AR) capabilities for live configurators on their sites in the coming weeks.
Image Credit: Herman Miller and Design Within Reach
Trend Themes
1. Augmented Reality in Product Visualization - The expansion of Herman Miller and Design Within Reach's 3D product visualization features to include augmented reality capabilities presents opportunities for immersive customer experiences and increased sales.
2. Scalability of 3D Cloud™ Technology - The successful integration of 3D Cloud™ by Marxent in the partnership with Herman Miller and Design Within Reach demonstrates the potential for scalable and adaptable 3D product visualization solutions in various industries beyond furniture retail.
3. Enhanced Customer Experience Through Visualization - The introduction of 3D product configurators on the retail websites of Herman Miller and Design Within Reach allows customers to explore different product configurations, leading to a more engaging and personalized shopping experience.
Industry Implications
1. Furniture Retail - The partnership between Herman Miller, Design Within Reach, and 3D Cloud™ by Marxent showcases the potential for innovative and interactive product visualization in the furniture retail industry.
2. E-commerce - The integration of 3D product configurators and augmented reality capabilities by Herman Miller and Design Within Reach highlights the opportunity for enhanced online shopping experiences and increased conversion rates in the e-commerce industry.
3. Technology Solutions - The use of 3D Cloud™ technology in conjunction with augmented reality in product visualization opens up possibilities for disruptive innovations in the technology solutions industry, allowing for more immersive and interactive experiences across various sectors.
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