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Top 100 Marketing Trends in December

From Christmas Tree Snack Cakes to Upcycled QSR Fashion

— December 11, 2021 — Lifestyle
From Christmas tree snack cakes to upcycled QSR fashion, the December 2021 marketing trends highlight how brands are working to engage with consumers this holiday season.

The pandemic has changed the way brands connect with their consumers and with December being labeled as the season of giving, many are looking for ways to give back. One notable example comes from Coca-Cola and Bar Louie. The brands joined forces to support designated drivers, offering free Coca-Cola beverages to guests who are refraining from alcohol in order to drive safely.

As the metaverse continues to gain popularity, video game Fortnite is embracing the digital space with the introduction of a festive metaverse store. Through a special code in the Discover tab, players can visit a virtual John Lewis shop.
6.6
Score
Popularity
Activity
Freshness
99
Co-Branded Designer Driving Initiatives
Co-Branded Designer Driving Initiatives
Bar Louie & Coca-Cola Give Away Free Non-Alcoholic Drinks
<
98
Festive Celebration Chocolate Products
Festive Celebration Chocolate Products
The Chocolove Holiday Collection Includes Two Varieties
<
97
Room-Scanning Home Renovation Apps
Room-Scanning Home Renovation Apps
Lowe's Set to Launch New 'Measure Your Space' Tool in 2022
<
96
Consumer-Driven Candy Flavors
Consumer-Driven Candy Flavors
Fruittella Summer Fruits Have Been Expanded with a New Flavor
<
95
Psoriasis-Targeted Probiotic Supplements
Psoriasis-Targeted Probiotic Supplements
This Probiotic Food Supplement Relieves Inflammation
<
94
Accessible New-School Wine Brands
Accessible New-School Wine Brands
My Favorite Neighbor Wines are Flavorful Yet Affordable
<
93
Plant Fiber Supermarket Packaging
Plant Fiber Supermarket Packaging
This Silphie Packaging is Made with Locally Grown Material
<
92
Testicular Cancer Awareness Campaigns
Testicular Cancer Awareness Campaigns
This New KP Nuts Campaign Stars Drag Queen The Vivienne
<
91
Halloween Flick-Inspired Coolers
Halloween Flick-Inspired Coolers
This Drinks Cooler is Inspired By a Classic Disney Holiday Film
<
90
Minty Energizing Probiotic Teas
Minty Energizing Probiotic Teas
The Brew Dr. Uplift Sweet Mint is Certified Organic
<
89
Wine Subscription Services
Wine Subscription Services
Postino is Launching 'Wine Cult', a Subscription for Connoisseurs
<
88
Rejuvenating Post-Social Drinks
Rejuvenating Post-Social Drinks
The Bounce Back Replenishment Drink is Consumed Before Bed
<
87
Peppermint-Scented Holiday Sweaters
Peppermint-Scented Holiday Sweaters
The ORBIT Smooching Sweater Includes a Gum Dispenser
<
86
Snow-Inspired Ice Cream Bites
Snow-Inspired Ice Cream Bites
Pols Snow Peaks Offer a New Format to Enjoy Frozen Treats
<
85
Savory Oat-Based Lunch Meals
Savory Oat-Based Lunch Meals
These Oat Made Convenience Meals Come in Pouches and Pots
<
84
Haunting Pasta Projects
Haunting Pasta Projects
Barilla's #CreepyPasta Tag Shares User-Generated Horror Stories
<
83
Ornament-Inspired Cosmetic Packaging
Ornament-Inspired Cosmetic Packaging
The Laura Mercier Loose Setting Powder Comes in Three Colours
<
82
Premium High-Proof Cocktails
Premium High-Proof Cocktails
Golden Rule Spirits Cocktails Come in Two Flavor Options
<
81
Winter Wellness Supplement Products
Winter Wellness Supplement Products
These New Alurx Gummy Supplements Come in Three Varieties
<
80
Vegan-Friendly Sandwich Toppers
Vegan-Friendly Sandwich Toppers
The Squeaky Bean Cured Meat Style Slices Come in Three Options
<
79
Revamped Pizza Chain Branding
Revamped Pizza Chain Branding
Papa John's Unveils "Better by Design" Logo and New Brand Identity
<
78
Festive Grocery Store Coffees
Festive Grocery Store Coffees
These Nestlé Starbucks Coffees are Limited-Edition
<
77
Scalp-Focused Haircare Products
Scalp-Focused Haircare Products
The Curls’ Hair Under There Collection is Wig and Weave-Focused
<
76
Crunchy Candy Bar Cereals
Crunchy Candy Bar Cereals
Reese's Puffs Cluster Crunch Cereal Offers a Textural Experience
<
75
Tropically Inspired Vodka Spirits
Tropically Inspired Vodka Spirits
The Smirnoff Mango & Passionfruit Twist Vodka is Fruit-Forward
<
74
Universal Connected Packaging
Universal Connected Packaging
Tetra Pak Iberia Helps Brands Create Immersive Experiences
<
73
Casserole-Themed Sweaters
Casserole-Themed Sweaters
Green Giant is Hosting an Ugly Casserole Sweater Giveaway
<
72
Plant-Based Soda Bottles
Plant-Based Soda Bottles
The Coca-Cola 100% Plant-Based Bottle is in the Prototype Phase
<
71
Gen Z-Targeted Hard Seltzers
Gen Z-Targeted Hard Seltzers
Three Fold Hard Seltzer Comes in Three Flavors
<
70
Fast-Acting Sore Throat Products
Fast-Acting Sore Throat Products
Mucinex InstaSoothe Tackles Sore Throat Symptoms
<
69
Uplifting Holiday Campaigns
Uplifting Holiday Campaigns
Louis Vuitton x Stacy Martin Celebrate Holidays in a New Campaign
<
68
Functional Sprayable Supplements
Functional Sprayable Supplements
These New SuperMush Functional Supplements Come in Three Options
<
67
Artisan-Inspired Cake Baking Mixes
Artisan-Inspired Cake Baking Mixes
Theses Carr’s Flour Cake Mixes Come in Five Flavor Options
<
66
Winter Imagery Beer Packaging
Winter Imagery Beer Packaging
These Budweiser Holiday Cans are Limited-Edition
<
65
Branded Biscuit Stuffing Recipes
Branded Biscuit Stuffing Recipes
Red Lobster Shared a Cheddar Bay Biscuit Stuffing Recipe
<
64
Crypto-Branded Sports Stadiums
Crypto-Branded Sports Stadiums
The Staples Center Will Be Renamed the Crypto.com Arena This Xmas
<
63
Patterned QSR Sweaters
Patterned QSR Sweaters
KFC Recreated an Iconic Princess Diana Sweater with Chickens
<
62
Expansive Fruit Juice Collections
Expansive Fruit Juice Collections
The Ocean Spray Fruit Juice Range Has Been Expanded at Walmart
<
61
3D-Printed Football Earpieces
3D-Printed Football Earpieces
Tostitos is Helping One NFL Fan to Experience 'Romo in Your Ear'
<
60
Boozy Ice Cream Pop-Ups
Boozy Ice Cream Pop-Ups
Häagen-Dazs is Celebrating Two New Winter Flavors in Covent Garden
<
59
Clean Ingredient Protein Bars
Clean Ingredient Protein Bars
BodyBar Protein Comes in Three Flavor Options
<
58
Soda Brand Film Cameras
Soda Brand Film Cameras
The Pepsi x Retrospekt Camera Revives 1990s Style
<
57
Cocoa-Holding Holiday Sweaters
Cocoa-Holding Holiday Sweaters
Swiss Miss' "Ugly" Sweater Keeps a Thermos of Hot Cocoa Warm
<
56
Holiday-Themed Baked Goods
Holiday-Themed Baked Goods
'Pinkbox' Releases Limited Edition Lineup of Holiday Snacks
<
55
Unique Real Facial Hair Billboards
Unique Real Facial Hair Billboards
Dollar Shave Club's Toronto Billboard is Made with Human Hair
<
54
Men-Targeted Mental Health Campaigns
Men-Targeted Mental Health Campaigns
Pringles and Movember Have Partnered for a New Campaign
<
53
Chocolatey Dark Lager Beers
Chocolatey Dark Lager Beers
The Leinenkugel Chocolate Dunkel is Arriving for Winter
<
52
Waste-Reducing Clothing Drives
Waste-Reducing Clothing Drives
LG's Second Life Campaign Gives Purpose to Unwanted Clothing
<
51
AR Menswear Campaigns
AR Menswear Campaigns
BoohooMan Launched Its First Augmented Reality Campaign for Black Friday
<
50
Secret Garden-Inspired Lipstick Set
Secret Garden-Inspired Lipstick Set
clé de peau's Garden of Splendor Boasts the Lipstick Mini Set
<
49
Virtual Brand-Backed Christmas Campaigns
Virtual Brand-Backed Christmas Campaigns
Coca-Cola Partners with Cameo for Virtual Santa Visits
<
48
Pillow-Like Plush Collectibles
Pillow-Like Plush Collectibles
Chilleez by Netflix are 12-Inch Collectible Plushies
<
47
Fast Food-Inspired Vodkas
Fast Food-Inspired Vodkas
Arby's is Releasing Flavored Vodka Inspired by Crinkle & Curly Fries
<
46
Engaging Collaborative Bottles
Engaging Collaborative Bottles
The Doja Cat LIFEWTR Bottles Unlock Digital & In-Person Activations
<
45
Smartphone Pocket Denim Jeans
Smartphone Pocket Denim Jeans
The Z Flip Pocket Denim Jeans Have a Dedicated Spot for Devices
<
44
Lunar New Year Scotches
Lunar New Year Scotches
The Johnnie Walker King George V Lunar New Year Tiger Edition is Premium
<
43
Spicy Bagel Bite Kits
Spicy Bagel Bite Kits
Bagel Bites Teams Up with TABASCO® Brand to Release Flame Flight Kits
<
42
Branded Sweatpant Overalls
Branded Sweatpant Overalls
The Corona Hard Seltzer Swoveralls are Comfortable and Festive
<
41
Branded 80s-Era Instant Cameras
Branded 80s-Era Instant Cameras
Retrospekt Launches Retro Pepsi x Polaroid Instant Camera
<
40
Gin-Filled Christmas Baubles
Gin-Filled Christmas Baubles
The Gravity Drinks Light-Up Gin Liqueur Baubles are Festive
<
39
In-Flight Fitness Classes
In-Flight Fitness Classes
Peloton's Classes in the Clouds Can Be Done on Delta Airlines
<
38
Luxurious Splendor-Inspired Holiday Lines
Luxurious Splendor-Inspired Holiday Lines
clé de peau's Garden of Splendor is Head-Turning
<
37
AR Beard Dye Try-Ons
AR Beard Dye Try-Ons
Perfect Corp. & Just For Men Created an App-Based Virtual Experience
<
36
Colorful Kombucha Branding
Colorful Kombucha Branding
'Kombrewcha' Remodels Its Signature Cans with Vibrant, Sporty Colors
<
35
Immersive Pop-Up Martini Bars
Immersive Pop-Up Martini Bars
Grey Goose Launches Duet, a Pop-Up Cocktail Bar and Martini Kit
<
34
Virtual Dermatology Shops
Virtual Dermatology Shops
The Virtual Lancer Dermatology Shop is a Unique Digital Destination
<
33
AR-Enabled NFT Football Hunts
AR-Enabled NFT Football Hunts
State Farm Launches First-Ever NFT with Accompanying AR Activation
<
32
Phygital Sneaker Releases
Phygital Sneaker Releases
DIESEL Launches the PROTOTYPE Sneaker with Accompanying NFT
<
31
Upcycled QSR Fashion
Upcycled QSR Fashion
The A&W Thrift Store Collection is Entirely Made from Salvaged Garments
<
30
App-Exclusive Makeup Tutorials
App-Exclusive Makeup Tutorials
The Dior x Meitu Collab Shares Seven Luxury Makeup Looks
<
29
Luxury Fashion Company NFTs
Luxury Fashion Company NFTs
Givenchy Has Debuted Its First-Ever NFT Art Collection
<
28
Gaming Sneaker Collabs
Gaming Sneaker Collabs
Xbox is Celebrating Its 20th Birthday with adidas in New 'Forum' Sneaker
<
27
Beverage-Branded Retro Refrigerators
Beverage-Branded Retro Refrigerators
SMEG Teams up with Coca-Cola to Launch Stylish Refrigerators
<
26
QSR-Branded Clothing Lines
QSR-Branded Clothing Lines
Dunkin' Launches Exclusive Line of 2021 Holiday Merchandise
<
25
AI-Powered Makeup Tools
AI-Powered Makeup Tools
Perfect Corp. & No7 Launched a Foundation Shade Finder & Analysis Tool
<
24
Movie-Inspired Clothing Lines
Movie-Inspired Clothing Lines
William Murray Golf Announced a New Nostalgic Holiday Collection
<
23
Week-Long Holiday Promotions
Week-Long Holiday Promotions
The Meijer Black Friday Week Holiday Promo Promises Deep Discounts
<
22
Festive Metaverse Shops
Festive Metaverse Shops
Fortnite is Hosting a Virtual John Lewis Store Within Its Game
<
21
Department Store Cosmetic Pop-Ups
Department Store Cosmetic Pop-Ups
Trinny London Launches Exclusive Pop-Up at Saks Fifth Avenue
<
20
Holiday-Themed Beauty Products
Holiday-Themed Beauty Products
'Lush' Embraces the Holidays with New Sustainable Product Line
<
19
Branded Gaming Consoles
Branded Gaming Consoles
'Xbox' and 'Gucci' are Teaming Up for Fashionable Consoles and Apparel
<
18
Candy-Shaped Mini Burgers
Candy-Shaped Mini Burgers
Burger King's Mini Whopper Jrs. are Wrapped Like Candies
<
17
Luxurious Candle Bundles
Luxurious Candle Bundles
Snif's Bundle Kit Features Three Unique Candles
<
16
Christmas Tree Snack Cakes
Christmas Tree Snack Cakes
Little Debbie Chocolate Christmas Tree Cakes are Arriving Now
<
15
Custom Chocolate Bar Studios
Custom Chocolate Bar Studios
The KITKAT MADE 4 U Creator Studio Helps People Personalize Treats
<
14
Natural Nicotine-Free Dopamine Drinks
Natural Nicotine-Free Dopamine Drinks
Krave Kicker Helps Smokers Make it Past Cravings
<
13
Virtual Vegan Clothing
Virtual Vegan Clothing
H&M Recreated Its Newest Fashion Collection in Animal Crossing
<
12
Metaverse Tech Stores
Metaverse Tech Stores
Dyson Demo VR is a Shopping Experience Modeled After Real-World Stores
<
11
Retro Sci-Fi Cereal Boxes
Retro Sci-Fi Cereal Boxes
Netflix & General Mills Created Three Stranger Things Cereals
<
10
Athlete-Inspired High-Performance Activewear
Athlete-Inspired High-Performance Activewear
lululemon Launches Its Team Canada Apparel Line
<
9
Hollywood-Inspired Beauty Stores
Hollywood-Inspired Beauty Stores
Glossier Returns to Physical Retail With Mesmerizing L.A. Outlet
<
8
Phygital Thai Coffee Flagships
Phygital Thai Coffee Flagships
True Coffee Opens Flagship Store in Bangkok with Robot Barista
<
7
Seasonal AR Coffee Packaging
Seasonal AR Coffee Packaging
The Nescafé Gold Blend Winter Design Edition Jar is Interactive
<
6
Playground-Inspired Tech Retail Experiences
Playground-Inspired Tech Retail Experiences
Samsung Unveils "Tech Playground" at Selfridges London
<
5
Black Friday Food Giveaways
Black Friday Food Giveaways
Baskin-Robbins is Celebrating the Holidays With Promotional Giveaways
<
4
Sophisticated Gaming Furniture
Sophisticated Gaming Furniture
The Hendrick's Gin Gaming Chaise is Opulently Finished
<
3
Sensory Audio Retail Pop-Ups
Sensory Audio Retail Pop-Ups
Bang & Olufsen Launches Immersive New Pop-Up in Shoreditch
<
2
Retail-Branded Metaverse Spaces
Retail-Branded Metaverse Spaces
Nike Reveals Details About New NIKELAND 3D Space on Roblox
<
1
Confectionary-Inspired Wax Melts
Confectionary-Inspired Wax Melts
Brae Lake's Specialty Wax Melts Pay Homage to Iconic Sweets
<