The ORBIT Smooching Sweater Includes a Gum Dispenser
Laura McQuarrie — November 8, 2021 — Marketing
References: uglysweaterfreshbreath & designtaxi
The first-of-its-kind ORBIT Smooching Sweater is a new holiday staple that promises to inspire "kissable moments" during in-person ugly sweater parties and holiday gatherings this year. The peppermint-scented sweaters from ORBIT Gum are full of playful features, including a turnkey ORBIT Gum dial dispenser, mini multi-colored string lights, built-in mistletoe and a silver-to-blue flip sequin design.
This year, since people will be returning to celebrating in person, ORBIT created a smile-inspiring sweater that "gets people in the spirit, but also helps them feel bold and confident in an unexpected way." The fun and functional twist on traditional holiday sweaters is available online for a limited time and people can enter their name in a draw for a chance to win.
This year, since people will be returning to celebrating in person, ORBIT created a smile-inspiring sweater that "gets people in the spirit, but also helps them feel bold and confident in an unexpected way." The fun and functional twist on traditional holiday sweaters is available online for a limited time and people can enter their name in a draw for a chance to win.
Trend Themes
1. Peppermint-scented Holiday Sweaters - ORBIT Gum's Smooching Sweater inspires creative integration of a product experience in clothing design.
2. Smart Sweaters for In-person Events - Innovative features like built-in mistletoe and pack a gum dispenser integrated in clothing could pave the way for a new market of holiday wear.
3. Functional Ugly Sweaters - Functional and playful additions to garments like the ORBIT Smooching Sweater could make holiday fashion fun and practical.
Industry Implications
1. Fashion - Integrating playful functional designs in clothing, and creating new hype for holiday wear, will impact the fashion industry.
2. Consumer Packaged Goods - Manufacturers in the consumer packaged goods industry may incorporate wearable products to provide new experiences for consumers.
3. Retail and E-commerce - The availability of limited edition products like the ORBIT Smooching Sweater, and the integration of product experiences in clothing, could disrupt traditional retail and e-commerce markets by creating high demand for unique and functional clothing.
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