SMEG Teams up with Coca-Cola to Launch Stylish Refrigerators
Colin Smith — November 20, 2021 — Marketing
References: neimanmarcus & smeg
SMEG, the renowned appliance brand, has partnered with Coca-Cola for its newest line of beverage-branded retro refrigerators in celebration of the 50th anniversary of Coca-Cola's famous Hilltop commercial. The two refrigerators, known as the 'Iconic' and the 'Unity' refrigerators, are limited-edition homages to 50s and 70s styles, respectively.
The Iconic Refrigerator features a simple design inspired by Coca-Cola's famous red and white, as well as the SMEG's classic 1950s retro fridge design. The fridge has the phrase 'Have a Coke' by the handle, which is eloquently placed horizontally on the upper third of the fridge. The top section of the fridge is white with 'Drink Coca-Cola' in red, and 'SMEG' in chromatic silver.
The Unity Refrigerator features a much more maximalist, eccentric design incorporating the fun of the 70s with psychedelic patterns and retro coke bottles in a multitude of colors. The fridge design has homages to the 70s such as peace signs and an overarching theme of love.
The Iconic Refrigerator retails for $2,999 and the Unity Refrigerator retails for $3,999.
Image Credit: SMEG, Coca-Cola
The Iconic Refrigerator features a simple design inspired by Coca-Cola's famous red and white, as well as the SMEG's classic 1950s retro fridge design. The fridge has the phrase 'Have a Coke' by the handle, which is eloquently placed horizontally on the upper third of the fridge. The top section of the fridge is white with 'Drink Coca-Cola' in red, and 'SMEG' in chromatic silver.
The Unity Refrigerator features a much more maximalist, eccentric design incorporating the fun of the 70s with psychedelic patterns and retro coke bottles in a multitude of colors. The fridge design has homages to the 70s such as peace signs and an overarching theme of love.
The Iconic Refrigerator retails for $2,999 and the Unity Refrigerator retails for $3,999.
Image Credit: SMEG, Coca-Cola
Trend Themes
1. Retro-themed Appliances - Companies can create retro-themed versions of appliances to evoke nostalgia and drive sales.
2. Branded Collaborations - Brands can collaborate with each other to create unique products that resonate with their target audiences.
3. Limited Edition Products - Creating limited edition versions of products can add exclusivity and urgency to increase sales.
Industry Implications
1. Appliances - The appliance industry can create retro-themed products such as refrigerators and ovens to target nostalgic consumers.
2. Beverage - Beverage companies can collaborate with appliance manufacturers to produce branded products that promote their brand and logo.
3. Retail - Retailers can capitalize on the popularity of limited edition products by collaborating with brands to create exclusive lines for their store.
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