Pringles and Movember Have Partnered for a New Campaign
Michael Hemsworth — November 2, 2021 — Marketing
References: pringles & talkingretail
Pringles and Movember have partnered on a new mental health campaign in the UK to encourage more dialogue between male consumers and their male friends.
The campaign consists of more than 75 art pieces installed across various areas of London that encourage men to talk honestly with those close to their about their mental health. The campaign was created following research that showed 47% of male consumers don't know how to start a mental health-focused conversation with a male friend. Additionally, the research also found 63% of men admitted that barriers like not knowing the right questions to ask would hold them back from talking honestly about mental health with a friend.
The Pringles and Movember campaign has been set up in high-foot traffic areas in London to maximize reach.
The campaign consists of more than 75 art pieces installed across various areas of London that encourage men to talk honestly with those close to their about their mental health. The campaign was created following research that showed 47% of male consumers don't know how to start a mental health-focused conversation with a male friend. Additionally, the research also found 63% of men admitted that barriers like not knowing the right questions to ask would hold them back from talking honestly about mental health with a friend.
The Pringles and Movember campaign has been set up in high-foot traffic areas in London to maximize reach.
Trend Themes
1. Men's Mental Health Conversations - Opportunity for mental health startups to create male-centered platforms or apps for therapy sessions and peer support groups.
2. Art-based Mental Health Campaigns - Opportunity for brands to team up with artists to create mental health awareness campaigns to increase public engagement and curiosity about mental health concerns.
3. Mental Health Awareness Installations - Opportunity for public spaces, such as airports, libraries, and schools, to showcase art installations that promote mental health awareness and encourage more conversation among men about their mental health.
Industry Implications
1. Mental Health - Mental health providers can create more male-centered mental health campaigns that foster honest dialogue and offer confidential services for men struggling with mental health issues.
2. Art - Art production agencies can team up with mental health organizations to create impactful art installations that promote mental health awareness and encourage constructive dialogue among men.
3. Advertising - Advertising agencies can work with mental health organizations to create more male-centered campaigns that resonate with men and promote mental health awareness and conversations.
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