Dunkin' Launches Exclusive Line of 2021 Holiday Merchandise
Colin Smith — November 19, 2021 — Marketing
References: shopdunkin & qsrmagazine
Dunkin', the popular restaurant chain that focuses on donut and coffee products, has unveiled its newest line of QSR-branded apparel.
This new line of limited-edition apparel is inspired by TikTok trends and the famous Dunkin' branding. The advertising campaign uses the hashtag "#TellMeWithoutTellingMe," which is taken from a popular TikTok trend that uses the same phrase.
Dunkin's new line of apparel consists of ultra-soft blankets, slippers, pajamas, and many other wearables. These products all use Dunkin's signature pink, orange, and white colors. The products feature Dunkin' and TikTok-inspired patterns such as sprinkles, donuts, or stylized phrases. Even the pets are included in Dunkin's new line of donut-themed apparel with the Dunkin' Dog Bone and Dunkin' Sprinkles Dog Bandanas.
Image Credit: Dunkin'
This new line of limited-edition apparel is inspired by TikTok trends and the famous Dunkin' branding. The advertising campaign uses the hashtag "#TellMeWithoutTellingMe," which is taken from a popular TikTok trend that uses the same phrase.
Dunkin's new line of apparel consists of ultra-soft blankets, slippers, pajamas, and many other wearables. These products all use Dunkin's signature pink, orange, and white colors. The products feature Dunkin' and TikTok-inspired patterns such as sprinkles, donuts, or stylized phrases. Even the pets are included in Dunkin's new line of donut-themed apparel with the Dunkin' Dog Bone and Dunkin' Sprinkles Dog Bandanas.
Image Credit: Dunkin'
Trend Themes
1. Qsr-branded Apparel - Quick service restaurants can create limited-edition clothing lines inspired by social media trends to expand their brand reach.
2. Social Media Influenced Merchandise - Companies can create merchandise that appeal to social media users, using trending hashtags and patterns to increase engagement and sales.
3. Pet-themed Merchandise - Creating merchandise for pets can be a lucrative market, especially when paired with popular brands and social media trends.
Industry Implications
1. Quick Service Restaurants - Fast food chains can expand their brand reach and engage with customers by launching limited-edition clothing lines and other merchandise.
2. Fashion Retail - Fashion retail companies can incorporate social media trends and hashtags into their merchandise to appeal to a wider audience.
3. Pet Supply Industry - Partnering with popular brands and social media trends can help pet supply companies tap into the lucrative market of pet apparel and accessories.
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