Netflix & General Mills Created Three Stranger Things Cereals
Laura McQuarrie — November 12, 2021 — Marketing
References: thedieline
In anticipation of the fourth season of Stranger Things, Netflix and General Mills teamed up to create Stranger Things cereals with an 80s-inspired, sci-fi twist. At a first glance, the breakfast cereal boxes only seem to have taken a step back in time with retro graphics but upon closer inspection, fans will discover details that immerse them into the world of Stranger Things. Most noticeably, the iconic Cheerios logo on the front of the box has been flipped to reference the Upside-Down.
Fans will also find artwork that promotes free Palace Arcade tokens, a mail-in offer for a Wheeler toy van and $1,000 shopping spree at the Starcourt Mall. Thanks to a hinged front panel, the breakfast cereal boxes for Lucky Charms, Cinnamon Toast Crunch and Cheerios can be opened to reveal more surprises.
Fans will also find artwork that promotes free Palace Arcade tokens, a mail-in offer for a Wheeler toy van and $1,000 shopping spree at the Starcourt Mall. Thanks to a hinged front panel, the breakfast cereal boxes for Lucky Charms, Cinnamon Toast Crunch and Cheerios can be opened to reveal more surprises.
Trend Themes
1. 80s-inspired Cereal Boxes - Opportunity for food and beverage companies to tap into nostalgia marketing and collaborate with pop culture franchises to create limited edition, themed and collectible packaging.
2. Hinged Front Panel Packaging - Opportunity for packaging companies to develop innovative and interactive packaging designs that enhance the customer experience and provide added value beyond the product itself.
3. Immersion Marketing - Opportunity for brands to use storytelling and character-driven marketing strategies to create a deeper emotional connection with consumers and generate loyalty and advocacy.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can use nostalgia marketing and pop culture collaborations to create buzz and differentiate themselves in an increasingly competitive market.
2. Packaging - Packaging companies can develop and market innovative and interactive packaging designs that provide added value and enhance the customer experience, creating a competitive advantage.
3. Marketing and Advertising - Marketing and advertising agencies can help brands create immersive storytelling and character-driven campaigns that resonate with consumers and drive engagement and loyalty.
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