The Dior x Meitu Collab Shares Seven Luxury Makeup Looks
Laura McQuarrie — November 1, 2021 — Fashion
References: Diorbeauty & wonderlandmagazine
The Dior x Meitu collab combines beauty with artificial intelligence and it provides access to exclusive makeup looks and tutorials from the luxury brand. Dior's partnership with the AI-powered skin-testing tool introduces seven brand-new looks that are perfect for the holiday season, and users can find step-by-step instructions for recreating the looks themselves via Meitu.
With Meitu's testing tool, users can scan their face via the app and receive a comprehensive report on the condition of their skin. Dior's partnership with China's largest photo editing and beautifying app promises to reach Chinese shoppers, especially those who may be reluctant to visit stores. This collab makes it easy for consumers to get their personalized skin analysis, and the products that will work best for them via Dior’s e-commerce platform.
With Meitu's testing tool, users can scan their face via the app and receive a comprehensive report on the condition of their skin. Dior's partnership with China's largest photo editing and beautifying app promises to reach Chinese shoppers, especially those who may be reluctant to visit stores. This collab makes it easy for consumers to get their personalized skin analysis, and the products that will work best for them via Dior’s e-commerce platform.
Trend Themes
1. AI-powered Beauty Tutorials - The collaboration of Dior with Meitu demonstrates the potential for AI-powered personalized beauty solutions that cater to individual skin needs and provide top-quality tutorials.
2. Virtual Try-on - The use of virtual try-on technology in the beauty industry improves the online shopping experience for beauty products.
3. Mobile E-commerce - The Dior x Meitu collaboration shows the importance of mobile e-commerce platforms to reach consumers who prefer to shop from their mobile devices.
Industry Implications
1. Beauty - The beauty industry can leverage AI beauty tools and virtual try-on technology to enhance the consumer experience and expand online sales channels.
2. Retail - Retail stores can benefit from AI-powered in-store beauty consultations complementing online personalized analysis for customers and optimizing in-store inventory to sync with online demand.
3. Mobile App Development - The popularity of mobile shopping and personalized virtual beauty try-ons demonstrates an opportunity for mobile app developers to innovate and create new solutions for the beauty industry.
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