Pols Snow Peaks Offer a New Format to Enjoy Frozen Treats
Michael Hemsworth — November 3, 2021 — Marketing
The Pols Snow Peaks ice cream bites are being launched by the brand from Food Union to provide consumers with an alternative way to enjoy a frozen treat. The product features milk chocolate-covered bites that are filled with vanilla ice cream to make them perfect for consumers to enjoy on their own. The ice cream treat has a snow-inspired composition that mimics a snowy landscape to infuse a touch of wonder into the experience for consumers.
Food Union Ice Cream Brand Manager Sandra Usacheva commented on the new Pols Snow Peaks ice cream bites saying, "This is about blurring lines of product categories and driving the innovation cycle with creativity. Food Union’s group of brands look to its connection with consumers to deliver highly unique ice cream experiences and creating a frozen confectionery that is the next level of innovation.”
Food Union Ice Cream Brand Manager Sandra Usacheva commented on the new Pols Snow Peaks ice cream bites saying, "This is about blurring lines of product categories and driving the innovation cycle with creativity. Food Union’s group of brands look to its connection with consumers to deliver highly unique ice cream experiences and creating a frozen confectionery that is the next level of innovation.”
Trend Themes
1. Alternative Ice Cream Formats - Pols Snow Peaks offers a new format of ice cream bites for consumers to enjoy on their own and create an alternative way of consuming ice cream.
2. Seasonal-themed Deserts - The snow-inspired composition of Pols Snow Peaks ice cream bites presents an innovative opportunity for seasonal themed desserts.
3. Blurring Product Categories - The cultural shift in snacking that Pols Snow Peaks ice cream bites create opens an opportunity to blur product categories and drive innovation.
Industry Implications
1. Ice Cream Industry - Pols Snow Peaks presents an innovative opportunity for frozen treat brands to offer unique ice cream experiences.
2. Confectionery Industry - Pols Snow Peaks ice cream bites also offers an opportunity for confectionery brands to create more unique and fun treats.
3. Seasonal Industry - The seasonal-inspired design of Pols Snow Peaks opens up an opportunity for seasonal brands and theme parks to create a snow-themed environment and experience.
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