State Farm Launches First-Ever NFT with Accompanying AR Activation
Niko Pajkovic — November 8, 2021 — Tech
References: statefarm & marketingdive
American insurance giant State Farm has launched a new marketing campaign that features an augmented reality treasure hunt in which users scour their actual environments for virtual NFT footballs. In addition, the overall AR-powered experience will prominently feature superstar quarterbacks Aaron Rodgers and Patrick Mahomes.
Once collected, users can cash in the NFT footballs on a State Farm microsite where they can redeem prizes, including autographed gear, apparel, and gift cards. In addition, some footballs will be limited edition NFTs, which the brand hopes will turn into sought-after collector's items.
The AR activation is reminiscent of the popular Pokemon Go game that was released several years ago. By taking such an innovative marketing approach and engaging with the buzzworthy world of NFTs, State Farm continues to push promotional boundaries in new and exciting ways.
Image Credit: State Farm
Once collected, users can cash in the NFT footballs on a State Farm microsite where they can redeem prizes, including autographed gear, apparel, and gift cards. In addition, some footballs will be limited edition NFTs, which the brand hopes will turn into sought-after collector's items.
The AR activation is reminiscent of the popular Pokemon Go game that was released several years ago. By taking such an innovative marketing approach and engaging with the buzzworthy world of NFTs, State Farm continues to push promotional boundaries in new and exciting ways.
Image Credit: State Farm
Trend Themes
1. Ar-enabled NFT Marketing - Companies can leverage AR and NFT technology to create innovative marketing campaigns that engage customers in interactive and immersive experiences.
2. Virtual Treasure Hunts - Brands can create virtual treasure hunts using AR and NFTs to increase customer engagement, drive traffic to their site, and create a sense of exclusivity around limited edition items.
3. Collectible Nfts - Companies can create unique and collectible NFTs that customers can redeem for prizes or hold onto as valuable digital assets, appealing to a growing market of NFT collectors and enthusiasts.
Industry Implications
1. Insurance - Insurance companies can explore innovative marketing campaigns using cutting-edge technology like AR and NFTs to reach younger, tech-savvy audiences and differentiate themselves from competitors.
2. Sports - Sports brands and organizations can leverage AR and NFTs to provide fans with new and exciting ways to engage with their favorite teams and players, creating immersive experiences and driving brand loyalty.
3. E-commerce - E-commerce companies can offer limited edition NFTs as part of their marketing strategies, creating a sense of exclusivity and scarcity that encourages customers to make purchases and engage with the brand.
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