Burger King's Mini Whopper Jrs. are Wrapped Like Candies
Laura McQuarrie — November 1, 2021 — Lifestyle
References: twitter & designtaxi
Perfect for a time of tricks, treats and surprises, Burger King Puerto Rico created an even smaller version of its iconic Whopper Jrs. for fans with the Mini Whopper Jrs. The "flame-grilled candies" are wrapped to look like sweets although they are actually made with traditional burger ingredients like beef, onions, tomatoes and lettuce.
Just 300 of the candy-shaped mini burgers were handed out at participating restaurants via the Burger King app. The one-bite treats for Halloween stood out as an alternative to sugary treats and they created demand for a familiar menu item thanks to their tiny format. While there are plenty of fast food chains that create special edition burgers for Halloween, this one focused on downsizing a beloved product and presenting it in a sweet new way.
Just 300 of the candy-shaped mini burgers were handed out at participating restaurants via the Burger King app. The one-bite treats for Halloween stood out as an alternative to sugary treats and they created demand for a familiar menu item thanks to their tiny format. While there are plenty of fast food chains that create special edition burgers for Halloween, this one focused on downsizing a beloved product and presenting it in a sweet new way.
Trend Themes
1. Miniaturization of Iconic Fast Food Items - There is an opportunity to create mini versions of popular fast food items to appeal to consumers looking for smaller, snack-sized options.
2. Innovative Packaging for Fast Food Items - The use of creative and unconventional packaging can help fast food chains attract new customers and generate buzz for their products.
3. Combining Sweet Treats with Savory Fast Food - There is a space for fast food chains to experiment with unique flavor combinations, such as incorporating candy themes into their menu items.
Industry Implications
1. Fast Food Industry - Fast food chains can continue to innovate and experiment with new menu items and packaging to keep up with changing consumer preferences and demand.
2. Packaging Industry - There is an opportunity for packaging companies to offer creative design and material options that help fast food chains stand out and attract customers.
3. Confectionery Industry - Fast food chains can collaborate with confectionery companies to create unique flavor combinations and market products as a fun, indulgent treat.
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