These Nestlé Starbucks Coffees are Limited-Edition
Michael Hemsworth — November 10, 2021 — Marketing
These Nestlé Starbucks coffees are being launched as an at-home product lineup that will provide consumers with a way to enjoy some of their favorite festive flavors from the comfort of their home.
The coffees come in two flavor options including Holiday Blend and Toffee Nut Latte, which both come in five formats for consumers to choose from. The products are being launched by the brand in the UK where shoppers will be able to pick them up from Tesco, ASDA and Sainsbury's.
Starbucks Brand Manager at Nestlé UK Amelia Crow commented on the new Nestlé Starbucks coffees saying, "We are very excited to bring back the Starbucks holiday range for our fans this season. We know how much people love Starbucks festive coffee and we want to bring some of that ‘Starbucks holiday magic’ home for everyone to enjoy. The products were incredibly popular last year, and we hope that this year even more Starbucks fans can savour their favourite festive coffees at home.”
The coffees come in two flavor options including Holiday Blend and Toffee Nut Latte, which both come in five formats for consumers to choose from. The products are being launched by the brand in the UK where shoppers will be able to pick them up from Tesco, ASDA and Sainsbury's.
Starbucks Brand Manager at Nestlé UK Amelia Crow commented on the new Nestlé Starbucks coffees saying, "We are very excited to bring back the Starbucks holiday range for our fans this season. We know how much people love Starbucks festive coffee and we want to bring some of that ‘Starbucks holiday magic’ home for everyone to enjoy. The products were incredibly popular last year, and we hope that this year even more Starbucks fans can savour their favourite festive coffees at home.”
Trend Themes
1. At-home Festive Flavors - Creating limited-edition at-home products allows consumers to enjoy their favorite festive flavors from the comfort of their home.
2. Product Line Expansion - Expanding product lines to include seasonal offerings can increase sales and brand recognition.
3. Holiday Magic - Providing products that help consumers bring the holiday spirit home can create a loyal fanbase and brand loyalty.
Industry Implications
1. Grocery Stores - Grocery stores can benefit from offering limited-edition seasonal products that cannot be found at other retailers.
2. Coffee Shops - Coffee shops can expand their product lines by offering at-home versions of their seasonal offerings.
3. Food and Beverage Manufacturers - Manufacturers can create partnerships with well-known brands to create limited-edition seasonal products that meet consumer needs and demand.
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