Arby's is Releasing Flavored Vodka Inspired by Crinkle & Curly Fries
Laura McQuarrie — November 10, 2021 — Marketing
References: arbysvodka & thespiritsbusiness
American fast food sandwich restaurant chain Arby's teamed up with Minneapolis' Tattersall Distilling to create a pair of flavored vodkas inspired by its own fries. The two uniquely flavored vodkas to come out of the collab include Curly Fry Vodka and Crinkle Fry Vodka.
Fittingly, both of the products are made from potato-based spirits and they are distilled with the seasonings that are used to create the fast food fries. In the case of the Curly Fry Vodka, that's cayenne, paprika, onion and garlic, while the Crinkle Fry Vodka is made with kosher salt and sugar.
After the first batch drops in limited quantities in mid-November, a second batch of the flavored vodkas from Arby's will follow later in the month.
Fittingly, both of the products are made from potato-based spirits and they are distilled with the seasonings that are used to create the fast food fries. In the case of the Curly Fry Vodka, that's cayenne, paprika, onion and garlic, while the Crinkle Fry Vodka is made with kosher salt and sugar.
After the first batch drops in limited quantities in mid-November, a second batch of the flavored vodkas from Arby's will follow later in the month.
Trend Themes
1. Fast Food-inspired Alcoholic Beverages - The intersection of the fast food and alcohol industries presents an opportunity for further experimentation in creating unique, themed alcoholic beverages.
2. Collaborative Product Development - Collaborations between previously unrelated industries, such as fast food and distilling, can lead to innovative new products and breakthrough ideas.
3. Sensory Experiences - The use of popular fast food flavors and aromas in alcoholic beverages can provide consumers with a unique and immersive sensory experience, leading to potential growth in the food and beverage industry.
Industry Implications
1. Fast Food Industry - Fast food chains can expand their product offerings and increase revenue by partnering with the alcohol industry to create unique, themed products inspired by their most iconic menu items.
2. Alcohol Industry - The alcohol industry can continue to innovate and attract new customers by partnering with unexpected industries, such as fast food, to create beverages that appeal to a wider audience.
3. Food and Beverage Industry - The integration of popular fast food flavors and aromas into alcoholic beverages presents an opportunity for growth and experimentation in the food and beverage industry.
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