The Bounce Back Replenishment Drink is Consumed Before Bed
Michael Hemsworth — November 17, 2021 — Marketing
References: bouncebackdrinks & conveniencestore
The Bounce Back replenishment drink is positioned by the brand as being a post-social refreshment that will help consumers to stave off the effects of too much fun with friends in a simple, convenient way.
The drink has been developed by two biochemists and features a science-based recipe that has a total of 17 vitamins, minerals and amino acids. These ingredients will help the body to naturally restore itself, which is why the drink is meant to be consumed before bed after a night out on the town.
Co-Founder Dhruv Trivedi commented on the new Bounce Back replenishment drink saying, "After oversleeping due to a late night out socialising, I missed an important meeting. I was annoyed with myself - and thought I wonder how many opportunities are lost across the world, because people stayed out too late the night before? Instead of getting angry with myself, I thought hey, let’s see if I can put my biochemistry training to good use and come up with a solution. Hence Bounce Back was born! We wanted to create a range of drinks that was tailored to give specific functional benefits, not a generalistic health drink. We saw a gap in the market and our customer research showed that there was a need for a post social drink - so that is what we have launched first.”
The drink has been developed by two biochemists and features a science-based recipe that has a total of 17 vitamins, minerals and amino acids. These ingredients will help the body to naturally restore itself, which is why the drink is meant to be consumed before bed after a night out on the town.
Co-Founder Dhruv Trivedi commented on the new Bounce Back replenishment drink saying, "After oversleeping due to a late night out socialising, I missed an important meeting. I was annoyed with myself - and thought I wonder how many opportunities are lost across the world, because people stayed out too late the night before? Instead of getting angry with myself, I thought hey, let’s see if I can put my biochemistry training to good use and come up with a solution. Hence Bounce Back was born! We wanted to create a range of drinks that was tailored to give specific functional benefits, not a generalistic health drink. We saw a gap in the market and our customer research showed that there was a need for a post social drink - so that is what we have launched first.”
Trend Themes
1. Post-social Refreshment - Opportunity to innovate in the development and marketing of functional drinks that cater specifically to post-social rejuvenation.
2. Science-based Recipes - Opportunity to create and market drinks with unique, scientifically-proven ingredients that offer targeted benefits.
3. Nighttime Replenishment - Opportunity to develop nighttime products that aid in the body's natural restoration process and promote better sleep after a night out.
Industry Implications
1. Functional Beverages - Opportunity for functional beverage companies to create and market refreshing drinks for post-social replenishment.
2. Pharmaceuticals - Opportunity for pharmaceutical companies to develop and market supplements that aid in natural restoration processes after social events.
3. Hospitality - Opportunity for hotels and resorts to implement nighttime replenishment programs and offer guests post-social drinks that promote better sleep and rejuvenation.
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