BodyBar Protein Comes in Three Flavor Options
Michael Hemsworth — November 20, 2021 — Marketing
References: bodybarprotein & snackandbakery
The BodyBar Protein bars are a nutritious product for health-conscious consumers and athletes alike to incorporate into their diet when seeking out a way to maintain their intake preferences in a flavorful way. The bars come in three flavors to choose from including Sweet Cocoa, Apple Cinnamon and Chocolate Brownie, which are crafted with grass-fed whey and grass-fed collagen peptides except for the vegan-friendly Sweet Cocoa. The bars are all rich in protein and fiber, while also featuring a gluten-free recipe that has zero added sugar or natural flavors.
The inspiration behind the BodyBar Protein bars was explained further by Founder Ayarpi Reganyan who said, "I struggled with my health for years, and was finally able to take control of it after cleaning up my diet. It was an empowering time after so many years of feeling out of control. That’s when I knew there was an opportunity to support people who face similar health challenges that I do—and beyond. Throughout the past few years, finding the right packaged snack to sustain me between meals was difficult as very little fit into the whole food, gluten-free diet that worked for me. Feeling inspired, I worked with experienced food scientists and nutritionists and we started experimenting with different clean, simple ingredients, flavors, and proteins, and then BodyBar was born.”
The inspiration behind the BodyBar Protein bars was explained further by Founder Ayarpi Reganyan who said, "I struggled with my health for years, and was finally able to take control of it after cleaning up my diet. It was an empowering time after so many years of feeling out of control. That’s when I knew there was an opportunity to support people who face similar health challenges that I do—and beyond. Throughout the past few years, finding the right packaged snack to sustain me between meals was difficult as very little fit into the whole food, gluten-free diet that worked for me. Feeling inspired, I worked with experienced food scientists and nutritionists and we started experimenting with different clean, simple ingredients, flavors, and proteins, and then BodyBar was born.”
Trend Themes
1. Clean-ingredient Snacks - There is a trend in offering clean-ingredient snacks that are gluten-free, with no added sugar or natural flavors.
2. Grass-fed Protein - Using grass-fed whey and grass-fed collagen peptides is a potential trend in offering healthy protein products.
3. Vegan Protein Bars - There is a trend in offering vegan-friendly protein bars as an alternative to those made with animal products.
Industry Implications
1. Food and Beverage - There is an opportunity for the food and beverage industry to explore the trend of offering clean-ingredient and grass-fed protein products.
2. Health and Fitness - The health and fitness industry can explore the trend of offering vegan and clean-ingredient protein bars as a healthy snack option.
3. Nutrition and Wellness - There is an opportunity for the nutrition and wellness industry to explore the trend of offering clean-ingredient protein products to promote a healthy lifestyle.
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