Golden Rule Spirits Cocktails Come in Two Flavor Options
Michael Hemsworth — November 24, 2021 — Marketing
References: shop.goldenrulespirits & coolmaterial
The Golden Rule Spirits cocktails are a premium range of high-proof libations for consumers seeking out a way to enjoy a flavorful drink without having to do any mixing. The cocktails come in two flavor options to choose from including Old Fashioned and Classic Margarita, which have an alcoholic content of 39.5% and 27% ABV, respectively. The drinks come in four-packs of 100ml servings to make them an authentic cocktail to enjoy right out of the can or poured into a cocktail glass to make no one the wiser.
The Golden Rule Spirits cocktails speak to the evolution of the canned cocktail market as brands shift towards mimicking the mixologist experience by utilizing premium ingredients and high-proof spirits.
The Golden Rule Spirits cocktails speak to the evolution of the canned cocktail market as brands shift towards mimicking the mixologist experience by utilizing premium ingredients and high-proof spirits.
Trend Themes
1. Premium Ready-to-drink Cocktails - There is an opportunity to disrupt the alcohol industry further by offering premium ready-to-drink cocktails for consumers seeking high-quality cocktails without having to mix them.
2. High-proof Spirit-based Products - Brands can explore creating high-proof spirit-based products in different flavors, including non-alcoholic ones, to cater to various consumers' tastes.
3. Mimicking Mixologist Experience - As the canned cocktail market continues to evolve, there is an opportunity to create products that offer the mimicking mixologist experience by utilizing premium ingredients and high-proof spirits in convenient packaging.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can explore shifting towards offering premium ready-to-drink cocktails to cater to the increasing demand for convenience and high-quality products.
2. Non-alcoholic Beverages - The non-alcoholic beverage industry can explore creating high-proof spirit-based products in different flavors to cater to consumers who prefer non-alcoholic drinks.
3. Packaging Industry - The packaging industry can develop innovative packaging solutions that offer the mimicking mixologist experience by utilizing premium ingredients and high-proof spirits in convenient and sustainable packaging.
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