Brae Lake's Specialty Wax Melts Pay Homage to Iconic Sweets
Caitlyn Fernandez — November 11, 2021 — Pop Culture
Brae Lake's specialty wax melts are designed to look like your favorite sweets and smell like them too. Coming in various scents like 'S'mores Bowl,' 'Cereal Bowl,' 'Mixed Gummy Bear,' 'Blueberry Waffles,' 'Sugar Cookies,' 'Cinnamon Buns,' 'Pecan Waffles,' and 'Coffee Beans,' each wax melt will enhance up any room.
Brae Lake also sells candles, classic wax melts in other scents, and a specialty candle that looks like milk and cereal.
All wax melts are made with 100% natural soy wax and come in a reusable gold tin container. All products are made with, "blend of natural soy and coconut wax that is gluten free, toxin free, paraben free, phthalate free and come from renewable sources."
Wax melts and candles are available for online purchase on Brae Lake's website.
Image Credit: Brae Lake
Brae Lake also sells candles, classic wax melts in other scents, and a specialty candle that looks like milk and cereal.
All wax melts are made with 100% natural soy wax and come in a reusable gold tin container. All products are made with, "blend of natural soy and coconut wax that is gluten free, toxin free, paraben free, phthalate free and come from renewable sources."
Wax melts and candles are available for online purchase on Brae Lake's website.
Image Credit: Brae Lake
Trend Themes
1. Confectionary-inspired Wax Melts - Opportunities to expand into other nostalgic scents like candy bars or cereals
2. Eco-friendly Fragrances - Innovative ways to create scented wax melts using entirely sustainable resources
3. Indulgent Self-care - Creating new product lines designed to help people relax and unwind at home
Industry Implications
1. Home Fragrance Industry - Opportunities to innovate within the home fragrance industry by using natural and sustainable resources
2. Candle Making Industry - Exploring innovative ways to make candles that are visually appealing and eco-friendly
3. Giftware Industry - Creating specialized scents based on nostalgic foods and consumables to add a personal touch to giftware products
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