The Ocean Spray Fruit Juice Range Has Been Expanded at Walmart
Michael Hemsworth — November 3, 2021 — Marketing
References: oceanspray & foodbev
The Ocean Spray fruit juice range at Walmart locations has been expanded by the brand to provide consumers of all kinds with an option that suits their needs or preferences seamlessly. The juice lineup now includes the new Frutas Frescas range that comes in three flavors including Cranberry Lemon Raspberry, Cranberry Raspberry Pear and Cranberry Pineapple Passion Fruit, which are all free from artificial sweeteners. The brand has also introduced two new flavors under its 100% Juice line including Cranberry Watermelon and Cranberry Elderberry as well as a larger 64-ounce bottle of its Growing Goodness kids drink.
Senior Brand Manager at Ocean Spray Katrina Graves commented on the additions to the Ocean Spray fruit juice range saying, "The launch of Frutas Frescas adds to our product portfolio a new line of juice drinks with fun flavour combinations and the reduced calories and sugar our consumers are looking for, while the expansion of 100% Juice and Growing Goodness juice drinks gives us the opportunity to share new variations of our consumer favourites.”
Senior Brand Manager at Ocean Spray Katrina Graves commented on the additions to the Ocean Spray fruit juice range saying, "The launch of Frutas Frescas adds to our product portfolio a new line of juice drinks with fun flavour combinations and the reduced calories and sugar our consumers are looking for, while the expansion of 100% Juice and Growing Goodness juice drinks gives us the opportunity to share new variations of our consumer favourites.”
Trend Themes
1. Expanded Fruit Juice Ranges - Brands can expand their fruit juice ranges to cater to different customer preferences and nutritional needs.
2. Reduced-calorie and Sugar Beverages - There is an opportunity for brands to create reduced-calorie and sugar fruit juice drinks that still retain great flavor.
3. Kid-friendly Beverages - There is a demand for larger bottle sizes of children's fruit juice drinks with added nutritional benefits.
Industry Implications
1. Beverage Industry - The beverage industry can explore fruit juice flavor combinations with reduced-calorie and sugar options.
2. Children's Food and Beverage Industry - Companies in this industry can increase sales by introducing larger bottle sizes for kid-friendly fruit juice drinks with added nutritional benefits.
3. Retail Industry - The retail industry can benefit by stocking up on a variety of fruit juice ranges to cater to diverse customer needs and preferences.
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