Postino is Launching 'Wine Cult', a Subscription for Connoisseurs
Colin Smith — November 10, 2021 — Lifestyle
References: postinowinecafe & nrn
Postino is launching a wine subscription service called 'Wine Cult' in Arizona on November 15th. The wine subscription service is planned to reach Colorado and Texas soon after.
The new wine subscription service will be personally curated by the beverage director at Postino, with each box containing four wines. The wine subscription service provides customers with wine boxes four times per year and will come with more benefits than just wine, such as merchandise and gathering invitations.
The 'Wine Cult' allows Postino to directly connect with customers that use the wine subscription service, creating loyalty and a sense of community. Additionally, early members of the wine subscription service will be named 'The Cru' and will receive additional perks, such as bonus wine gifts and invitations to private events.
The wine subscription service will cost $220 per year, which is great value for quality wine.
Image Credit: Postino WineCafe
The new wine subscription service will be personally curated by the beverage director at Postino, with each box containing four wines. The wine subscription service provides customers with wine boxes four times per year and will come with more benefits than just wine, such as merchandise and gathering invitations.
The 'Wine Cult' allows Postino to directly connect with customers that use the wine subscription service, creating loyalty and a sense of community. Additionally, early members of the wine subscription service will be named 'The Cru' and will receive additional perks, such as bonus wine gifts and invitations to private events.
The wine subscription service will cost $220 per year, which is great value for quality wine.
Image Credit: Postino WineCafe
Trend Themes
1. Personalized Wine Subscriptions - Opportunity for other wine companies to offer personalized subscription services, curated by a beverage expert, and to include additional benefits beyond just wine.
2. Community-centric Subscriptions - Opportunity to launch subscription services that create a sense of community and offer customers exclusive perks and events.
3. Luxury Subscription Boxes - Opportunity to launch luxury subscription boxes that provide high-quality items and services, like wine, and include additional perks and benefits for early members.
Industry Implications
1. Wine Industry - Opportunity for other businesses in the wine industry to launch personalized subscription services with curated wine boxes that come with added benefits beyond just the wine.
2. Subscription Industry - Opportunity for other subscription-based businesses to create community-centric offerings with perks like exclusive events and benefits for early members.
3. Luxury Goods Industry - Opportunity for luxury goods companies to launch subscription boxes that provide high-quality items and services and offer exclusive benefits for early members.
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