The Pepsi x Retrospekt Camera Revives 1990s Style
Laura McQuarrie — November 4, 2021 — Tech
References: retrospekt & designtaxi
The Pepsi x Retrospekt instant film camera is retro in form and function, and it shares a fun way for photo lovers to capture images that pop. Pepsi teamed up with Retrospekt, a Polaroid licensee specializing in refurbishing gadgets, to create this instant film camera, which boasts original Polaroid 600 internals. As well as being novel and nostalgic, the instant film camera's refurbished parts help to reduce manufacturing waste.
The Polaroid 600 Pepsi instant film camera is packed into a Pepsi-inspired box and the licensed design can be purchased for $160. The retro camera promises to make a great gift for Pepsi and Polaroid fans, especially since it revives Pepsi branding from the 90s that promises to delight Millennials, Gen X and Gen Zs who are obsessed with the era.
The Polaroid 600 Pepsi instant film camera is packed into a Pepsi-inspired box and the licensed design can be purchased for $160. The retro camera promises to make a great gift for Pepsi and Polaroid fans, especially since it revives Pepsi branding from the 90s that promises to delight Millennials, Gen X and Gen Zs who are obsessed with the era.
Trend Themes
1. Instant Film Cameras - The Pepsi x Retrospekt instant film camera brings back a retro form of photography and reduces manufacturing waste through refurbished parts.
2. Nostalgia Marketing - The Pepsi x Retrospekt camera leverages nostalgia for the 90s to resonate with Millennials, Gen X and Gen Zs.
3. Sustainable Manufacturing - The use of refurbished parts in the Pepsi x Retrospekt camera offers a sustainable manufacturing solution for reducing waste in the gadget industry.
Industry Implications
1. Consumer Electronics - The Pepsi x Retrospekt camera targets the consumer electronics industry with its instant film camera design.
2. Beverage - The Pepsi x Retrospekt camera taps into the beverage industry's branding and marketing strategies through the nostalgic Pepsi branding.
3. Photography - The Pepsi x Retrospekt camera appeals to the photography industry through its retro design and instant film format.
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