This New KP Nuts Campaign Stars Drag Queen The Vivienne
Michael Hemsworth — November 3, 2021 — Lifestyle
References: kpsnacks & conveniencestore
This new KP Nuts campaign is being launched by the brand with the help of RuPaul's Drag Race UK winner The Vivienne to raise awareness for testicular cancer as part of a continued partnership with Movember.
The campaign sees The Vivienne encouraging a changing room full of footballers to perform self-examinations after a warm shower to check for anything unusual. The content shares guidance for consumers on how they can perform a self-examination and encourages anyone with testicles to perform regular checks.
KP Marketing Manager Jenny Blanco Barcia commented on the KP Nuts campaign saying, "We are extremely proud to be working alongside Movember for another year. KP is the UK’s most well-known and best loved nut brand, and we want to use our brand awareness to help raise awareness of testicular cancer and get people talking as there can be a stigma attached to talking about it. The Vivienne’s sense of humour and appearances on Ru Paul’s Drag Race UK makes her the perfect ambassador to tell people ‘Whoever you are, if you’ve got testicles, check them’ as if caught early, there is a 95% chance of survival. The campaign aims to educate those with testicles on the importance of checking their nuts, and we encourage our consumers and retail partners to do just that.”
The campaign sees The Vivienne encouraging a changing room full of footballers to perform self-examinations after a warm shower to check for anything unusual. The content shares guidance for consumers on how they can perform a self-examination and encourages anyone with testicles to perform regular checks.
KP Marketing Manager Jenny Blanco Barcia commented on the KP Nuts campaign saying, "We are extremely proud to be working alongside Movember for another year. KP is the UK’s most well-known and best loved nut brand, and we want to use our brand awareness to help raise awareness of testicular cancer and get people talking as there can be a stigma attached to talking about it. The Vivienne’s sense of humour and appearances on Ru Paul’s Drag Race UK makes her the perfect ambassador to tell people ‘Whoever you are, if you’ve got testicles, check them’ as if caught early, there is a 95% chance of survival. The campaign aims to educate those with testicles on the importance of checking their nuts, and we encourage our consumers and retail partners to do just that.”
Trend Themes
1. Testicular Cancer Awareness - The use of drag queens and sports figures in awareness campaigns provides opportunities for disruptive innovation in promoting testicular cancer self-examinations.
2. Brand Ambassadorship - Partnering with influential celebrities and athletes creates opportunities for companies to leverage their brand in support of social causes.
3. Self-examination Education - Increasing public awareness and education around self-examinations can lead to early detection of cancers and improved survival rates.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can partner with social organizations to promote health education and awareness campaigns.
2. Entertainment - Entertainment industry figures, such as drag queens, can be leveraged to promote health causes and engage audiences in important conversations.
3. Sports - Sports industries can work with health organizations to promote sports figures as ambassadors for health awareness campaigns.
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