'Lush' Embraces the Holidays with New Sustainable Product Line
Colin Smith — November 12, 2021 — Eco
References: lush & thedieline
With the tagline "The Snow Fairy has Landed," 'Lush' is diving headfirst into holiday-themed beauty products.
The 'Snow Fairy' line is colorful, vibrant, and covered in pink. 'Snow Fairy' contains all types of 'Lush' products from bath bombs to dusting powders. The best part is the packaging for the entire 'Snow Fairy' line is ultra-sustainable, being reusable and made of 100% recycled products.
In the spirit of the holidays, the 'Snow Fairy' line is available in special, eccentric gift-wrapped packages with warm phrases such as "A Warm Hug in a Box" or "You are Magic". The packaging features collages of color-popping artwork from stars to flowers. The packages are made to be dis-assembled and re-assembled from home with their intuitive design. Even the ribbon that ties them together is made from recycled goods!
'Lush' is truly making the statement that beautiful packaging does not need to be made of unsustainable plastics, and that the holiday colors do not need to be restricted to green and red.
Image Credit: Lush
The 'Snow Fairy' line is colorful, vibrant, and covered in pink. 'Snow Fairy' contains all types of 'Lush' products from bath bombs to dusting powders. The best part is the packaging for the entire 'Snow Fairy' line is ultra-sustainable, being reusable and made of 100% recycled products.
In the spirit of the holidays, the 'Snow Fairy' line is available in special, eccentric gift-wrapped packages with warm phrases such as "A Warm Hug in a Box" or "You are Magic". The packaging features collages of color-popping artwork from stars to flowers. The packages are made to be dis-assembled and re-assembled from home with their intuitive design. Even the ribbon that ties them together is made from recycled goods!
'Lush' is truly making the statement that beautiful packaging does not need to be made of unsustainable plastics, and that the holiday colors do not need to be restricted to green and red.
Image Credit: Lush
Trend Themes
1. Sustainable Holiday-themed Packaging - Businesses can invest in environmentally friendly packaging while still incorporating holiday themes, offering a unique selling point.
2. Multi-use Holiday-themed Product Lines - Businesses can offer holiday-themed products that serve multiple purposes, such as dusting powders that can also be used as dry shampoo, providing added value for customers.
3. Artistic Holiday Packaging Designs - Businesses can offer holiday-themed packaging that showcases unique and artistic designs, setting their products apart from competitors.
Industry Implications
1. Beauty - Beauty companies can explore sustainable and artistic packaging options for their holiday-themed product lines.
2. Fashion - Fashion brands can incorporate holiday themes into their packaging, such as holiday gift boxes and ribbons made from recycled materials.
3. Home Decor - Home decor companies can offer holiday-themed multi-purpose products, such as scented candles that can also be used as room spray or essential oil diffusers.
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