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Top 100 Marketing Trends in April

From Detoxifying Juice Branding to Virtual Reality Parties

— April 25, 2015 — Marketing
The top Marketing trends in April demonstrate that the brands that are able to adapt the quickest are the most likely to succeed.

It's no secret that the digital, hyper-connected world of today moves at a much faster pace than it did, say, 50 years ago. In fact, we're experiencing history's highest rate of change, and yet, as chief Trend Hunter Jeremy Gutsche notes in his New York Times best-selling book Better and Faster, our brains are the product of more than 10,000 years of evolution as a "farmer." What this means is, we're more likely to reuse the same methods to replicate former success, leaving us complacent, repetitive, protective, and ultimately likely to miss out on new opportunity.

The top Marketing trends in April showcase the brands that were able to break out of this mold, utilizing concepts such as agility, digital and social media marketing to stay afloat in a world that's constantly evolving.
6.7
Score
Popularity
Activity
Freshness
100
Couch-Converting Campaigns
Couch-Converting Campaigns
Vittel is Motivating People to Exercise with Custom Running Shoes
<
99
Credit Card Travel Perks
Credit Card Travel Perks
Amex Cloud 10 Expands Pearson Airport Partnership to Include Free eBooks
<
98
Heartbeat-Infused DJ Sets
Heartbeat-Infused DJ Sets
The 3M Science Campaign is Launching at This Year's SXSW
<
97
Caffeinated Subscription Services
Caffeinated Subscription Services
Starbucks' Coffee Subscription Service Delivers Fresh Roasts
<
96
Virtual Fashion Films
Virtual Fashion Films
River Island's High-Tech Fashion Experience Embraces Google Cardboard
<
95
Luxe Voyager Marketing
Luxe Voyager Marketing
The Louis Vuitton Spirit of Travel Campaign Delivers in Style and Scenery
<
94
Robotic Dating App Stunts
Robotic Dating App Stunts
This SXSW Tinder Marketing Stunt Used a Hot Robot to Promote Ex Machina
<
93
Color-Customized Bike Apps
Color-Customized Bike Apps
The Pegas Culoare Urbana App Lets You Draw Inspiration From Your City
<
92
Mock Off-Road Kits
Mock Off-Road Kits
Volkswagen Supplies the Essentials for the Look of an Off-Road Adventure
<
91
Bearded Matchmaking Research
Bearded Matchmaking Research
These Gillette Dating Statistics Take Advantage of Tinder's Big Data
<
90
Slim Smartphone Ads
Slim Smartphone Ads
Evertek's Smartphone Ad Hides Between Blocks of Printed Text
<
89
Broken Phone Campaigns
Broken Phone Campaigns
KFC Japan's Fast Food Promotion Rewards Cracked Phone Screens
<
88
Sponsored Charging Stations
Sponsored Charging Stations
Windex Booth Lets You Clean Screens, Boost Batteries and Take Selfies
<
87
Royal Home Videos
Royal Home Videos
The Body Shop Commercial Reveals How the Queen Spends Mother's Day
<
86
Custom Manicure Kiosks
Custom Manicure Kiosks
Purikura's Photo Booths Let You Create Your Own Nail Art Stickers
<
85
Celebrity Offspring Campaigns
Celebrity Offspring Campaigns
Meryl Streep's Daughters Star in this Ad for & Other Stories
<
84
TV Superfan Posters
TV Superfan Posters
HBO Helped Fans Become Part of Game of Thrones Posters at SXSW
<
83
Collaborative Retail Studios
Collaborative Retail Studios
The Gift Shop by Red Bull is a Sensory Hub for Co-Creation
<
82
Coffee-Holding Cookies
Coffee-Holding Cookies
The KFC Edible Cup Marks the Debut of the Brand's Java in the UK
<
81
Retro Beer Branding
Retro Beer Branding
The Gzub Craft Brewing Packaging is Highly Detailed and Colorful
<
80
Design Studio Brews
Design Studio Brews
Megalo Beer is a Clever Promotional Item from Megalo Design
<
79
Social Good Diets
Social Good Diets
Givesom's 1.25 Diet Has You Spend Only $1.25 on Food and Donate the Rest
<
78
Lavish Festival Suites
Lavish Festival Suites
The H&M Airbnb SXSW Sweepstakes is Giving Away Three Free Stays
<
77
Parental Warning Campaigns
Parental Warning Campaigns
Toys R Us' Internet is Not Safe Ads Bring Awareness to Online Searches
<
76
Collaborative Designer Smartbands
Collaborative Designer Smartbands
Gucci and will.i.am Team Up to Design a Luxury Smartwatch
<
75
A-List Handbag Campaigns
A-List Handbag Campaigns
This Jennifer Lawrence Dior Ad Embodies Demure Elegance
<
74
Millennial Marketing Infographics
Millennial Marketing Infographics
AdYouLike Reveals Millennial Engagement with Native Advertising
<
73
Bohemian Styling Stations
Bohemian Styling Stations
Coachella's Beauty Bar Provides a Place to Get Photo-Ready for Free
<
72
Craft Ice Cream
Craft Ice Cream
Haagen-Dazs Collaborates for Its Collection of Artisan Ice Cream
<
71
Smart Whiskey Bottles
Smart Whiskey Bottles
The Johnnie Walker Blue Label Smart Whiskey Bottle Talks To Your Smartphone
<
70
Movie Motel Recreations
Movie Motel Recreations
Attendees Will Be Able to Visit A&E's Bates Motel at SXSW 2015
<
69
Convenient Coffee Clutches
Convenient Coffee Clutches
The Carry On Concept is an Efficient One-Handed Way to Tote Four Drinks
<
68
Designer Yogurt Cups
Designer Yogurt Cups
Christopher Straub's Yoplait Packaging Assumes Fashion-Minded Style
<
67
Technicolored Tribal Fashion
Technicolored Tribal Fashion
The Latest Young Hwan Yang Collection is Inspired by Totem Poles
<
66
Cinema Signage Packaging
Cinema Signage Packaging
Moving Image Chocolate Bars Feature Titles of Eight Classic Movies
<
65
Injury-Preventing Gait Breakdowns
Injury-Preventing Gait Breakdowns
The Nike Run Analysis is an In-Store Experience for Runners
<
64
Painterly Drink Packaging
Painterly Drink Packaging
Energy Drink Water Bottles Exude an Air of Value Surrounding the Product
<
63
Ugly Produce Packaging
Ugly Produce Packaging
Loblaws' No Name Products Are Branded as 'Naturally Imperfect'
<
62
3D-Printed Business Cards
3D-Printed Business Cards
Clam's Personal Branding Project is Designed for Zoom BCN
<
61
Fruity Sneaker Collaborations
Fruity Sneaker Collaborations
The Keds and eos' Collection Shares Shoes and Lip Balms
<
60
Sicilian Eyewear Marketing
Sicilian Eyewear Marketing
The Latest Dolce & Gabbana Campaign
<
59
Social Warming Stations
Social Warming Stations
Hive's Bus Shelter Ad Trades Tweets for Heat
<
58
Eco Spray Containers
Eco Spray Containers
Resourceful Replenish Packaging was Designed for Continuous Reuse
<
57
Concert-Themed Whisky Displays
Concert-Themed Whisky Displays
This Evan Williams Amp Stand is Inspired by the Brand's Slogan
<
56
Integrated Information Analyzers
Integrated Information Analyzers
Big Data Analytics Platform Harmonizes Statistics in Every Sphere
<
55
Spooky Wine Kiosks
Spooky Wine Kiosks
This Ravenswood Retail Wine Display Concept is Dark and Delightful
<
54
Experimental Yogurt Cafes
Experimental Yogurt Cafes
Chobani SoHo Immerses Customers in Unique Flavors and Experiences
<
53
All-In-One Cheese Displays
All-In-One Cheese Displays
This Food Display Stand Addresses Sampling, Storage & Display
<
52
Whimsical Fast Fashion Marketing
Whimsical Fast Fashion Marketing
This Dolls Kill Collection References Alternative Youth Culture
<
51
Cheerful Popsicle Packaging
Cheerful Popsicle Packaging
Make It Pop by Farm Design is Colorful and Compact
<
50
Cartoony In-Store Branding
Cartoony In-Store Branding
This Case Stacker Display for Rex Goliath Wines is an Invitation to Fun
<
49
Aurora Borealis Airplanes
Aurora Borealis Airplanes
Icelandair's Hekla Aurora Recreates a Northern Lights Experience Inside
<
48
Real-Time Runway Billboards
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
<
47
Adorable Animated Packages
Adorable Animated Packages
Kinder Toothpaste Packaging Has an Interactive Illustrated Element
<
46
Hypnotic Fish Packaging
Hypnotic Fish Packaging
A 'Tuna for Kids' Product is Labeled with a Mesmerizing Scaly Illustration
<
45
Viral Domestic Abuse Campaigns
Viral Domestic Abuse Campaigns
The Salvation Army Turns the Dress Debate on Its Head
<
44
Beauty Tutorial Apps
Beauty Tutorial Apps
Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
<
43
Iconic Sneaker Simulations
Iconic Sneaker Simulations
In Their Chucks is an Interactive Digital Campaign from Converse
<
42
Greek Yogurt Taste-Offs
Greek Yogurt Taste-Offs
Yoplait Yogurt Competes with Chobani for Customers' Approval and Affection
<
41
Tropical Fitness Fashion
Tropical Fitness Fashion
The adidas Originals by the Farm Company Collection is Exotically Casual
<
40
Symbolic Beverage Branding
Symbolic Beverage Branding
Fruit Icon Juice Packaging Uses Succulent Graphics for Global Flavors
<
39
Yogurt Food Trucks
Yogurt Food Trucks
Yogurty's Froyo Brings Its Service to the Streets for Fun Interaction
<
38
Hand-Choreographed Commercials
Hand-Choreographed Commercials
The Coca-Cola Glass Bottle Ad Celebrates Its 100th Anniversary
<
37
Striking Womanless Ads
Striking Womanless Ads
Droga5's Gender Equality Campaign Proves Something is Missing
<
36
Cola Cardboard Displays
Cola Cardboard Displays
The 'Give It Back Rack' is Part of the Brand's Big Green Initiative
<
35
Exotic Snack Packaging
Exotic Snack Packaging
The Tribal Aesthetic of These Edibles Sets It Apart from Competing Brands
<
34
Colored Powder Campaigns
Colored Powder Campaigns
The Zim Campaign Expresses How 'Love is Colorful'
<
33
Cheeky Health Campaigns
Cheeky Health Campaigns
Cancer Awareness Campaign for Colon Health Brings Humor to Buses
<
32
Cloud-Connected Liquor Bottles
Cloud-Connected Liquor Bottles
Johnnie Walker Whisky Tech-Savvily Confirms Age Authenticity
<
31
Brand-Unifying Campaigns
Brand-Unifying Campaigns
Coca-Cola is Testing a New Can Design in Spain
<
30
Artisanal Alcohol Kiosks
Artisanal Alcohol Kiosks
This Old Forester Retail Display is Designed to Prevent Theft
<
29
Biodegradable Cleaning Bottles
Biodegradable Cleaning Bottles
Clean the Ocean's Bottles Reduce Waste That Will End Up at Sea
<
28
Farm-Inspired Chocolate Displays
Farm-Inspired Chocolate Displays
Milka Promotes Its Natural Ingredients with a Rustic Brand Design
<
27
Stylish Dog Ads
Stylish Dog Ads
The Latest Mr. Porter Fashion Campaign Features Instagram-Famous Pups
<
26
Virtual Reality Parties
Virtual Reality Parties
The Google Cardboard SXSW Party Creates a Space for Virtual Fun
<
25
Bruise-Healing Billboards
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
<
24
Virtual Technology Shops
Virtual Technology Shops
Google's Virtual Shop Simulates its Branded Retail Space in London
<
23
Pop Restaurant Packaging
Pop Restaurant Packaging
This Burger Branding Project Explores the Consumable Quality of Logos
<
22
Fan-Celebrating Footwear Ads
Fan-Celebrating Footwear Ads
The Converse Made by You Campaign Boasts Over 200 Portraits
<
21
Casual Dining Trucks
Casual Dining Trucks
A McDonald's Food Truck and Lounge at SXSW Tempts Millennials
<
20
Car Dealership Spas
Car Dealership Spas
The Mercedes-Benz Burlington Location Boasts a Spa and Cafe
<
19
Minimalist Pastry Packaging
Minimalist Pastry Packaging
This Mr Holmes Bakehouse Package Design is Perfectly San Francisco
<
18
Exotic Snack Boxes
Exotic Snack Boxes
Exotic Snacks' Packaging Makes Superfoods for Kids Appealing and Fun
<
17
Powerful Female Ads
Powerful Female Ads
The Terre des Femmes Campaign Makes a Bold Statement About Clothing Choices
<
16
Lunar Occult Lookbooks
Lunar Occult Lookbooks
Killstar's Daring Fashion Collection is Titled It's Written in the Stars
<
15
Hand-Written Wrappers
Hand-Written Wrappers
Hornea Bakery Packaging Would Come Personalized with Ingredients and Recipes
<
14
Cartoony Booze Branding
Cartoony Booze Branding
Illustrated Beer Labels Bring Playfulness to Limited Edition Packaging
<
13
In-Store Selfie Contests
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
<
12
Ice Cream Displays
Ice Cream Displays
The King's Brand Provides an In-Store Carnival Experience
<
11
Bold Yogurt Displays
Bold Yogurt Displays
Yoplait Singles Out Natural Ingredients with Strawberry Signage
<
10
Rebellious Party Girl Fashion
Rebellious Party Girl Fashion
Akira's Latest Lookbook Boasts VIbrant Garments and Accessories
<
9
Water-Flavoring Bottles
Water-Flavoring Bottles
The Core Flavored Water Bottle Concept Infuses Drinks with Fruity Flavors
<
8
Detoxifying Juice Branding
Detoxifying Juice Branding
Verve Juices Has a New Look for Its Line of Healthy Cleansing Drinks
<
7
Green Light Globe Boxes
Green Light Globe Boxes
Eco Light Bulb Packaging Uses Materials Resourcefully and Eschews Glue
<
6
Package-Inspired Merchandising
Package-Inspired Merchandising
This Laughing Cow Cheese Retail Display Replicates its Packaging
<
5
Graphical Food Branding
Graphical Food Branding
This Contemporary Processed Meat Packaging Design Targets Millennials
<
4
Carefree Festival Lookbooks
Carefree Festival Lookbooks
The Missguided Desert Wanderer Collection is Boldly Bohemian
<
3
Eco Garden Kits
Eco Garden Kits
The Vive Planting Set Prepares Kids for Easily Growing Greenery in Their Backyards
<
2
Art Deco Supermarkets
Art Deco Supermarkets
E.Leclerc’s Bordeaux Grocery Store Design Takes Style Cues from the 30s
<
1
Portable Yogurt Packaging
Portable Yogurt Packaging
Ugo Offers an Easy-to-Eat Yogurt to Go Container and Spoon
<