Cancer Awareness Campaign for Colon Health Brings Humor to Buses
Laura McQuarrie — March 18, 2015 — Marketing
References: fcb & merediths-miracles.org
In honor of Colon Cancer Awareness Month, an unmissable cancer awareness campaign was created by Meredith’s Miracles Colon Cancer Foundation by FCB Chicago.
The stunt involved applying a series of decals to the backs of the seats on buses, creating the illusion that someone's rear end is partly exposed. Comically, the print ads are marked with text that reads: "No one wants to see this. Except for your doctor." As unappealing as these fake cracks may be to look at, they'll definitely catch the eyes of people sitting on the bus. Since early detection is a huge help in the fight against colon cancer, these attention-grabbing ads are a way to appeal to the public with humor before an individual's health has a chance to take a turn for the worse.
The stunt involved applying a series of decals to the backs of the seats on buses, creating the illusion that someone's rear end is partly exposed. Comically, the print ads are marked with text that reads: "No one wants to see this. Except for your doctor." As unappealing as these fake cracks may be to look at, they'll definitely catch the eyes of people sitting on the bus. Since early detection is a huge help in the fight against colon cancer, these attention-grabbing ads are a way to appeal to the public with humor before an individual's health has a chance to take a turn for the worse.
Trend Themes
1. Humorous Health Campaigns - Creating health campaigns with humor to grab attention and spread awareness.
2. Visual Stunts in Advertising - Using visual stunts in advertising to attract attention and make an impact.
3. Interactive Ads - Creating interactive ads that engage the public and make them part of the message.
Industry Implications
1. Healthcare - Opportunity for healthcare providers to use humor in their campaigns and make an emotional impact on patients.
2. Advertising - Opportunity for advertising companies to develop unique and innovative visual stunts that catch the public's attention and spread awareness.
3. Transportation - Opportunity for transportation companies to use their buses as a canvas to spread important messages and create a positive brand image.
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