Evertek's Smartphone Ad Hides Between Blocks of Printed Text
Laura McQuarrie — March 14, 2015 — Tech
References: evertek.tn & creativeguerrillamarketing
With smartphone ads constantly talking up products that are smaller, larger, more capable or thinner than those of competitors, it can be hard for an emerging phone manufacturer to stand out against tech giants.
In order to show off just how thin the Everslim mobile is, Evertek created a unique print ad. Rather than making a flashy ad, Evertek took a totally different approach, creating one that might even go unnoticed by most people. The print ad takes the form of a transparent page with a side view of the cell phone. Along with the profile of the phone that hides between the paragraphs of text in the magazine, the smartphone ad is accompanied with a message that encourages making "A little space for a great technology."
In order to show off just how thin the Everslim mobile is, Evertek created a unique print ad. Rather than making a flashy ad, Evertek took a totally different approach, creating one that might even go unnoticed by most people. The print ad takes the form of a transparent page with a side view of the cell phone. Along with the profile of the phone that hides between the paragraphs of text in the magazine, the smartphone ad is accompanied with a message that encourages making "A little space for a great technology."
Trend Themes
1. Transparent Ads - Incorporating a transparent design element to ads in various mediums enables a unique and subtle way of promoting a product or service.
2. Minimalist Marketing - Simplifying marketing materials and using subtle branding emphasizes the benefits of a product or service more effectively than flashy and outright advertising.
3. Subtle Advertising - Incorporating advertising into unexpected mediums, such as text, or using a non-intrusive approach to show off a product can make it stand out and create interest among potential customers.
Industry Implications
1. Advertising - The advertising industry can capitalize on new innovative ways of incorporating advertising elements in various mediums and creating a brand using subtle and unique design elements.
2. Smartphone Manufacturing - Smartphone manufacturers can explore using unique design elements and materials to market their products, setting themselves apart from competition and creating brand recognition.
3. Print Media - The print media industry can benefit from using innovative and subtle advertising materials and techniques that can pique reader interest, leading to more sales and ad revenue for publishers.
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