Illustrated Beer Labels Bring Playfulness to Limited Edition Packaging
Amelia Roblin — March 19, 2015 — Lifestyle
References: patswerk.nl & thedieline
You can't often use the word "cute" to describe bottles of ale, but this illustrated beer labelling scheme is certainly that. What we have here isn't your ordinary off-the-shelf brand of booze, though; this is a special batch of home-brewed beverages, designed to celebrate the seventh anniversary of the Patswerk Graphic Design & Illustration studio.
With free reign to devise whatever engaging imagery that it wanted, the creative team dreamed up a collection of whimsical symbols of robots, sneakers, ice cream cones, smiling planets and skulls wearing sunglasses. The engaging graphics are silkscreened and stuck into tight clusters over the surface of the brown glass vessels for an eye-catching and whimsical look. These illustrated beer labels make for memorable and enchanting client gifts.
With free reign to devise whatever engaging imagery that it wanted, the creative team dreamed up a collection of whimsical symbols of robots, sneakers, ice cream cones, smiling planets and skulls wearing sunglasses. The engaging graphics are silkscreened and stuck into tight clusters over the surface of the brown glass vessels for an eye-catching and whimsical look. These illustrated beer labels make for memorable and enchanting client gifts.
Trend Themes
1. Illustrated Beer Labels - Opportunity for breweries to create unique and eye-catching packaging through whimsical and playful illustrations.
2. Whimsical Graphics - Demand for creative and engaging visuals on product packaging, providing opportunities for graphic designers and illustrators.
3. Limited Edition Packaging - Growing trend of limited edition packaging to create collectible and memorable products for special occasions or anniversaries.
Industry Implications
1. Craft Brewing - Craft breweries can leverage illustrated beer labels to differentiate their products and appeal to a wider consumer base.
2. Graphic Design - Opportunity for graphic designers to collaborate with breweries and create unique label designs that stand out in the market.
3. Gift and Promotional Products - Increased demand for memorable client gifts and promotional items that feature whimsical and eye-catching graphics.
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