The Missguided Desert Wanderer Collection is Boldly Bohemian
Jana Pijak — March 17, 2015 — Marketing
References: missguidedus & hightail
The Missguided Desert Wanderer lookbook highlights the retailer's latest range of festival fashions. The rocker-themed catalog follows models as they take a road trip across America and captures them as they pose roadside, at local gas station and in front of vintage motels.
From fringe vests and jackets to paisley printed playsuits, the Missguided Desert Wanderer collection is bohemian in its design aesthetic. The image series celebrates festival fashions that reign at concert events like Coachella and Bonnaroo and embodies a carefree, overall theme.
The lookbook's models don pink and blonde hair along with vintage accessories like oversized hats and rounded sunglasses. Showcasing a mix of lace, crochet and suede materials. this advertorial makes festival fashion fans long for the summer's sunny weather.
From fringe vests and jackets to paisley printed playsuits, the Missguided Desert Wanderer collection is bohemian in its design aesthetic. The image series celebrates festival fashions that reign at concert events like Coachella and Bonnaroo and embodies a carefree, overall theme.
The lookbook's models don pink and blonde hair along with vintage accessories like oversized hats and rounded sunglasses. Showcasing a mix of lace, crochet and suede materials. this advertorial makes festival fashion fans long for the summer's sunny weather.
Trend Themes
1. Festival Fashion - Disruptive innovation opportunity: Integrate sustainable and eco-friendly materials into festival fashion collections.
2. Vintage Accessories - Disruptive innovation opportunity: Create a rental service for vintage accessories to reduce waste and promote sustainability in the fashion industry.
3. Rocker-themed Catalogs - Disruptive innovation opportunity: Utilize virtual reality technology to create immersive and interactive online catalogs for a more engaging shopping experience.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Develop an augmented reality app that allows customers to try on festival fashion items virtually.
2. Sustainable Fashion - Disruptive innovation opportunity: Design biodegradable festival fashion items to reduce environmental impact.
3. E-commerce - Disruptive innovation opportunity: Implement artificial intelligence algorithms to personalize festival fashion recommendations and enhance the online shopping experience.
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