Starbucks' Coffee Subscription Service Delivers Fresh Roasts
Laura McQuarrie — February 25, 2015 — Lifestyle
References: store.starbucks & brandeating
Although you probably don't have to venture very far to find a local Starbucks, the chain is now offering a coffee subscription service to give people even more ways to get their daily java fix.
The subscriptions are available as part of three, six, 12 and ongoing subscriptions, featuring options to receive a curated set of products or, true to Starbucks' brand, craft something personalized. What's neat about Starbucks Subscriptions is the fact that any item from the online shop can be added to a subscription, adding incentive to check back in for new teas, coffee beans and other products to prepare at home. One of the biggest advantages of going with a subscription (versus picking up a bag of coffee at Starbucks) is delivery, which happens within days of the roasting date to ensure maximum freshness.
The subscriptions are available as part of three, six, 12 and ongoing subscriptions, featuring options to receive a curated set of products or, true to Starbucks' brand, craft something personalized. What's neat about Starbucks Subscriptions is the fact that any item from the online shop can be added to a subscription, adding incentive to check back in for new teas, coffee beans and other products to prepare at home. One of the biggest advantages of going with a subscription (versus picking up a bag of coffee at Starbucks) is delivery, which happens within days of the roasting date to ensure maximum freshness.
Trend Themes
1. Caffeine Subscription Services - Opportunity to disrupt the traditional coffee retail model by offering curated or personalized coffee subscriptions with convenient delivery options.
2. Personalized Subscription Boxes - Opportunity to create subscription services that allow customers to choose and customize their own set of products for regular delivery.
3. Fresher Product Delivery - Opportunity to offer subscription services with guaranteed fresh and timely delivery of coffee beans, teas, and other products.
Industry Implications
1. Coffee Retail - Disruptive innovation opportunity in the coffee retail industry by offering subscription services that provide convenience and variety to customers.
2. Subscription Box - Opportunity to disrupt the subscription box industry by offering personalized coffee subscription services that cater to individual preferences.
3. E-commerce - Opportunity to innovate in the e-commerce industry by offering curated or personalized subscription services for coffee and tea products with efficient delivery options.
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