The Tribal Aesthetic of These Edibles Sets It Apart from Competing Brands
Amelia Roblin — March 11, 2015 — Marketing
References: behance.net & packagingoftheworld
Without taking advantage of vivid ink colors and unconventionally shaped containers, Exotic Snacks packaging has managed to assume an image that stands out from the rest. Student designer Per Nessani from Sweden chose earthy tones like muted pinky-mauve, eggplant and a pale mustard yellow, creating sealed bags that take on anthropomorphic appearances.
A window has been cut in to the front of each sachet, designed to look like the open mouth of an illustrated character or totem. Through the thin and clear sheet, you can see the healthy contents of the Exotic Snacks packaging, just below geometric sketches that suggest noses, eyes, and even face paint. These tribal sacks sell wholesome banana, yogurt and cocoa treats for consumption by children, with out-of-the-ordinary appearances that appeal to parents and their little ones alike.
A window has been cut in to the front of each sachet, designed to look like the open mouth of an illustrated character or totem. Through the thin and clear sheet, you can see the healthy contents of the Exotic Snacks packaging, just below geometric sketches that suggest noses, eyes, and even face paint. These tribal sacks sell wholesome banana, yogurt and cocoa treats for consumption by children, with out-of-the-ordinary appearances that appeal to parents and their little ones alike.
Trend Themes
1. Vivid Ink Colors - Exploring the use of vibrant ink colors can create packaging that stands out from competitors.
2. Unconventionally Shaped Containers - Thinking outside the box with uniquely shaped containers can give a brand a distinctive edge in the market.
3. Tribal Aesthetic - Incorporating tribal-inspired designs and anthropomorphic elements can create visually appealing packaging that captures consumer attention.
Industry Implications
1. Food Packaging Industry - The food packaging industry can explore the use of vivid ink colors and unconventional shapes to differentiate brands and attract consumers.
2. Children's Snack Industry - In the children's snack industry, incorporating tribal aesthetics and unique packaging designs can create a fun and appealing product for both parents and kids.
3. Consumer Goods Packaging Industry - The consumer goods packaging industry can benefit from disruptive innovation opportunities by incorporating tribal-inspired designs and unconventional containers to create eye-catching packaging.
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