AdYouLike Reveals Millennial Engagement with Native Advertising
Vasiliki Marapas — March 19, 2015 — Pop Culture
References: blog.adyoulike & adweek
AdYouLike has created an infographic that measures how millennials feel about and interact with native advertising content. As the title suggests, native advertising is a form of online advertising that is modeled in the style of the platform on which it appears.
The general findings within the infographic suggest that millennials -- specifically UK residents between the ages of 18 and 33 -- are willing to engage with sponsored content in this way, as long as it meets their criteria for being interesting. The younger and narrower the age range, the higher the willingness to engage (for instance, the statistic rises to 63% among those aged 16-24).
Though the results were sourced from the UK, this infographic is incredibly valuable and applicable in determining the ways in which millennials on a broad scale feel about native advertising.
The general findings within the infographic suggest that millennials -- specifically UK residents between the ages of 18 and 33 -- are willing to engage with sponsored content in this way, as long as it meets their criteria for being interesting. The younger and narrower the age range, the higher the willingness to engage (for instance, the statistic rises to 63% among those aged 16-24).
Though the results were sourced from the UK, this infographic is incredibly valuable and applicable in determining the ways in which millennials on a broad scale feel about native advertising.
Trend Themes
1. Millennial Engagement - Companies can capitalize on the willingness of millennials to engage with native advertising content by creating engaging sponsored content that fits their interests and criteria.
2. Targeting Younger Demographics - Focusing on younger millennials aged 16-24 can result in even higher engagement rates for native advertising content.
3. Customized Advertising - Creating native advertising that is personalized to the platform on which it appears can increase engagement rates among millennials.
Industry Implications
1. Marketing - Marketing companies can use native advertising to reach millennials and customize messaging to fit their interests and preferences.
2. Advertising Technology - Ad tech companies can develop solutions that enable the creation of personalized, engaging native advertising content for millennials.
3. Media - Media companies can benefit from partnering with brands to produce native advertising content that appeals to millennial audiences.
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