This Burger Branding Project Explores the Consumable Quality of Logos
Amelia Roblin — February 27, 2015 — Marketing
References: kissmiklos & packagingoftheworld
Looking at this wonderfully colorful burger branding strategy, I immediately thought of those logo-patterned Luis Vuitton purses. Between the sandwich boxes, the meal gift bags, the paper placemats and the menus, designer Kiss Miklos covered a bright white base with vibrant illustrations and the insignia of Burger&Love. The result simply pops.
It was pop art and popular culture and food that influenced the aesthetic choices behind this graphic commission. Icons of hearts, grill flippers, Coca-Cola cans, soda pops with straws and big fluffy hamburgers are speckled all over everything to really bring together the burger branding with the products themselves. For an extra layer of visual intrigue, Miklos printed a photograph of lettuce leaves on the inner surface of the sandwich carton to give the impression that it's sitting within a bed of greens.
It was pop art and popular culture and food that influenced the aesthetic choices behind this graphic commission. Icons of hearts, grill flippers, Coca-Cola cans, soda pops with straws and big fluffy hamburgers are speckled all over everything to really bring together the burger branding with the products themselves. For an extra layer of visual intrigue, Miklos printed a photograph of lettuce leaves on the inner surface of the sandwich carton to give the impression that it's sitting within a bed of greens.
Trend Themes
1. Colorful Branding - Opportunity to use vibrant illustrations and pop art inspirations in packaging design to create visually appealing consumer experiences.
2. Logo-patterned Packaging - Opportunity to incorporate logos and iconic imagery into packaging design to enhance brand recognition and create a memorable impression.
3. Visual Intrigue - Opportunity to add unique visual elements, such as printed photographs, to packaging design for enhanced consumer engagement.
Industry Implications
1. Food and Beverage Packaging - Disruptive innovation opportunity to transform traditional food and beverage packaging into visually striking and memorable designs.
2. Graphic Design and Branding - Disruptive innovation opportunity to leverage pop art influences and incorporate them into logo design and overall branding strategies.
3. Restaurant and Hospitality - Disruptive innovation opportunity to enhance customer experience through visually appealing packaging that aligns with the brand's identity and creates a cohesive dining experience.
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