The Carry On Concept is an Efficient One-Handed Way to Tote Four Drinks
Amelia Roblin — March 6, 2015 — Eco
References: behance.net & packagingoftheworld
This concept for a new type of coffee clutch eliminates what can be the most frustrating part of carrying out coffee duty. Whether you're picking up morning doses of caffeine for your coworkers, your family or your friends, the challenge is always getting from the café to your crew without any spill scares along the way.
Replacing the dreaded coffee cup tray, Martin Lind suggests using a simple single sheet of stiff paper material with six strategic holes cut into it. The rectangular card has four identical round openings in a row, designed to cradle the flaring forms of takeout cups. Two elongated holes come together to serve as a handgrip for the designated deliverer. The beauty of the Carry On coffee clutch is that you no longer need to balance beverages, but rather have them hang from a relaxed arm and hand. It's also effortless to recycle and easily brandable.
Replacing the dreaded coffee cup tray, Martin Lind suggests using a simple single sheet of stiff paper material with six strategic holes cut into it. The rectangular card has four identical round openings in a row, designed to cradle the flaring forms of takeout cups. Two elongated holes come together to serve as a handgrip for the designated deliverer. The beauty of the Carry On coffee clutch is that you no longer need to balance beverages, but rather have them hang from a relaxed arm and hand. It's also effortless to recycle and easily brandable.
Trend Themes
1. Efficient Coffee Clutches - The Carry On coffee clutch concept offers an efficient way to transport multiple cups without any spill risks.
2. Single Sheet Packaging - The use of a simple single sheet of stiff paper material in the coffee clutch design presents possibilities for innovative packaging solutions.
3. Sustainable and Brandable Designs - The Carry On coffee clutch's recyclable nature and easy branding options align with the growing trend of sustainable packaging in the industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can adopt the Carry On coffee clutch design to enhance customer experience and reduce spill risks during takeout orders.
2. Packaging - The packaging industry can explore single sheet packaging designs inspired by the Carry On coffee clutch concept for various products, revolutionizing packaging solutions.
3. Sustainability - The sustainable packaging industry can promote and adopt the Carry On coffee clutch as an eco-friendly alternative to traditional packaging methods.
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