Gucci and will.i.am Team Up to Design a Luxury Smartwatch
Laura McQuarrie — March 20, 2015 — Marketing
While wearable technology is becoming more capable on a daily basis, luxury smartwatch concepts are also emerging to round out form and function. Announced at this year's Baselworld, there will be a collaboration between will.i.am and Gucci Timepieces for a standalone smartband, meaning that this wrist piece could operate independently of any other mobile devices.
What makes this band so intelligent is its ability to handle phone calls, text messages, emails, store music, organize calendar dates, display maps, track fitness and even serve as a personal assistant through voice command. Combining a luxury brand name and a figure from the realm of pop culture and tech, this Gucci and i.am+ smartband is set to be the perfect embodiment of practical style.
What makes this band so intelligent is its ability to handle phone calls, text messages, emails, store music, organize calendar dates, display maps, track fitness and even serve as a personal assistant through voice command. Combining a luxury brand name and a figure from the realm of pop culture and tech, this Gucci and i.am+ smartband is set to be the perfect embodiment of practical style.
Trend Themes
1. Luxury Wearable Technology - The convergence of luxury fashion and technology has opened doors for the development of smartwatches, trendy fitness trackers and designer smartbands with more advanced features.
2. Standalone Smartbands - Smartbands that can operate independently of any mobile device serve as an opportunity for the development of more functional and practical gadgets.
3. Voice Command Interfaces - The integration of voice commands in smartbands and other wearables serves as an opportunity to improve user experience by allowing for hands-free operation.
Industry Implications
1. Fashion and Luxury - Collaborative efforts between fashion and technology brands present the opportunity for the development of innovative luxury smartwatches and smartbands that appeal to the fashion-conscious consumer.
2. Technology and Electronics - Advancements in wearable technology have presented new opportunities for innovation in the development of stand-alone smartbands with advanced features that integrate seamlessly with mobile devices.
3. Fitness and Health - The integration of fitness tracking features in smartbands and other wearables presents new opportunities to improve health and wellness through technology.
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