Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Top 100 Branding Ideas in April

From Brand-Unifying Campaigns to Free-Spirited Soccer Balls

— April 26, 2015 — Marketing
Developing an identity that is both authentic and relevant to consumer interests is one of the key concerns for brands everywhere, a fact that was reflected in this list of top April 2015 branding ideas.

Highly established brands with a core identity already developed looked for ways to further emphasize and solidify it amongst loyal consumers, fueling a collective members-only vibe that strengthens existing consumer-brand relationships. Lesser-known, fledgling brands, on the other hand, got creative when it came to figuring out a personality and communicating it to a specific target audience.

Ultimately, the top April 2015 branding ideas exhibited a desire to create more powerful identities and communicate them to consumers in a way that increases engagement and loyalty.
6.3
Score
Popularity
Activity
Freshness
99
Self-Empowering Retrospective Ads
Self-Empowering Retrospective Ads
YouTube's Dear Me Campaign Gives Advice to Your Younger Self
<
98
Charitable Water Campaigns
Charitable Water Campaigns
Stella Artois and Matt Damon Urge People to 'Buy a Lady a Drink'
<
97
Free-Spirited Soccer Balls
Free-Spirited Soccer Balls
The Adidas Finale Berlin Ball is Inspired By Berlin's Artistic Spirit
<
96
Gaming Channel Expansions
Gaming Channel Expansions
The Machinima Many-to-Many Network Increases Its Base of Influence
<
95
Mobile Froyo Rewards
Mobile Froyo Rewards
The Yogurtland App and Real Rewards Program Honor Loyal Customers
<
94
Convenient Fashion Collections
Convenient Fashion Collections
A Jean Paul Gaultier Fashion Collection Will Be Sold at 7-Eleven
<
93
Grumpy Feline Food Stunts
Grumpy Feline Food Stunts
People Lined Up For Hours to Meet Grumpy Cat at SXSW
<
92
Clothed Tissue Packaging
Clothed Tissue Packaging
Nexavar Likens Its Facial Tissues to the Soft Comfort of Clothing
<
91
Portable Donation Cans
Portable Donation Cans
Magia's POS Can Helps to Collect More Donations for Kids with Cancer
<
90
Charitable Hockey Beer
Charitable Hockey Beer
The NHL and the Lake of Bays Brewing Company Collaborate to Support Kids
<
89
Citrusy Summer Ales
Citrusy Summer Ales
New Belgium Celebrates Warm Weather with a Refreshing Spring Beer Flavor
<
88
Bearded Cord Branding
Bearded Cord Branding
This Rope Packaging Concept Incorporates the Product into the Illustration
<
87
Wide-Eye Labels
Wide-Eye Labels
Hi Olive Oil Packaging Looks Deep Into the Soul of the Consumer to Engage
<
86
Dynamic Island Microbreweries
Dynamic Island Microbreweries
Sandbar Sunday is a Vibrantly Craft Brew from Islamorada Beer Co.
<
85
Australian-Style Yogurts
Australian-Style Yogurts
Yamba Brings a Grass-Fed Alternative to Canadian Grocers
<
84
Petitioning Nut Packaging
Petitioning Nut Packaging
Liberation Nuts Branding Asserts an Activist Flavor
<
83
Mexican Burrito Sausages
Mexican Burrito Sausages
This Hybrid Banger-Sausage Combo is Branded 'Bangerritos'
<
82
All-Natural Frozen Meals
All-Natural Frozen Meals
SELF Magazine Introduces a Line of Healthy Frozen Meals
<
81
Soda Branding Revivals
Soda Branding Revivals
The Swedish Soda Brand Apotekarnes has a Fresh New Look
<
80
Caffeinated Subscription Services
Caffeinated Subscription Services
Starbucks' Coffee Subscription Service Delivers Fresh Roasts
<
79
Experimental Feminist Beers
Experimental Feminist Beers
Cerveja Feminista is a Brazilian Beer with a Gender Equality Twist
<
78
Groovy Cookie Ads
Groovy Cookie Ads
The Play with Oreo Campaign Invites Artists to Creatively Interpret Play
<
77
Cityscape Car Campaigns
Cityscape Car Campaigns
Toyota's 'Go Fun Yourself' Campaign Features a Huge City Illustration
<
76
Craft Cocktail Cartons
Craft Cocktail Cartons
Belles Organics Delivers Fresh Flavor in a Pre-Packaged Format
<
75
Intricate Net Packaging
Intricate Net Packaging
These Mesh Cylinders Present a Unique Method for Holding Products
<
74
Moderation Candy Boxes
Moderation Candy Boxes
Smarties' New Candy Box Pacakging Encourages Smarter Eating
<
73
Colorful Stationery Sets
Colorful Stationery Sets
A Creative Identity Project Establishes a Vibrant Image for One Designer
<
72
Poised Wine Packaging
Poised Wine Packaging
A Bow-Tie Wine Bottle Assumes a Suave Appearance and Grace in Balance
<
71
Symbolic Jailbird Branding
Symbolic Jailbird Branding
Prison Product Packaging Reaches Out to Ex-Cons Pursuing Betterment
<
70
Bearded Booze Bottles
Bearded Booze Bottles
This Charming Gin Bottle Design was Created for Old Sport Gin
<
69
Maternal Holiday Confections
Maternal Holiday Confections
These Mother's Day Chocolates Boast Gourmet Ingredients
<
68
Re-Branded Fast Food Franchises
Re-Branded Fast Food Franchises
Denny's 'The Den' Restaurant Targets a Millennial Demographic
<
67
Sparkling Fruit Juices
Sparkling Fruit Juices
J2O Spritz is a Sparkling Drink Alternative to Alcohol
<
66
Hand-Drawn Tea Boxes
Hand-Drawn Tea Boxes
Teahouse Exclusive's Everyday Line Brims with Personality
<
65
Retro Beer Branding
Retro Beer Branding
The Gzub Craft Brewing Packaging is Highly Detailed and Colorful
<
64
Sketched Skincare Packaging
Sketched Skincare Packaging
Agronauti Cosmetics Branding Expresses the Art Behind Its Recipe
<
63
Design Studio Brews
Design Studio Brews
Megalo Beer is a Clever Promotional Item from Megalo Design
<
62
Award-Winning Beer Branding
Award-Winning Beer Branding
The Septem Hobby Hoppy Series Packaging is as Unique as the Beer
<
61
Collaborative Designer Smartbands
Collaborative Designer Smartbands
Gucci and will.i.am Team Up to Design a Luxury Smartwatch
<
60
A-List Handbag Campaigns
A-List Handbag Campaigns
This Jennifer Lawrence Dior Ad Embodies Demure Elegance
<
59
Easygoing Tea Bottles
Easygoing Tea Bottles
Talent Tee's Bottled Tea Beverages Are Packaged Like Beer
<
58
Cobranded Tea Shops
Cobranded Tea Shops
The New Starbucks Teavana Store Will Serve as Inspiration for the Brand
<
57
Craft Ice Cream
Craft Ice Cream
Haagen-Dazs Collaborates for Its Collection of Artisan Ice Cream
<
56
Savory Dinner Yogurts
Savory Dinner Yogurts
Sohha Savory Yogurt References Mediterranean Ingredients
<
55
Clinical Iced Coffees
Clinical Iced Coffees
Flavored Iced Coffee Products Offer Doses of Delicious Distraction
<
54
Convenient Coffee Clutches
Convenient Coffee Clutches
The Carry On Concept is an Efficient One-Handed Way to Tote Four Drinks
<
53
Designer Yogurt Cups
Designer Yogurt Cups
Christopher Straub's Yoplait Packaging Assumes Fashion-Minded Style
<
52
Technicolored Tribal Fashion
Technicolored Tribal Fashion
The Latest Young Hwan Yang Collection is Inspired by Totem Poles
<
51
Cinema Signage Packaging
Cinema Signage Packaging
Moving Image Chocolate Bars Feature Titles of Eight Classic Movies
<
50
Painterly Drink Packaging
Painterly Drink Packaging
Energy Drink Water Bottles Exude an Air of Value Surrounding the Product
<
49
Ugly Produce Packaging
Ugly Produce Packaging
Loblaws' No Name Products Are Branded as 'Naturally Imperfect'
<
48
3D-Printed Business Cards
3D-Printed Business Cards
Clam's Personal Branding Project is Designed for Zoom BCN
<
47
Fruity Sneaker Collaborations
Fruity Sneaker Collaborations
The Keds and eos' Collection Shares Shoes and Lip Balms
<
46
Protein Ice Cream Bars
Protein Ice Cream Bars
The Energizing ProSno Ice Cream Line Boasts Sleek Packaging
<
45
Prescription Alcohol Packaging
Prescription Alcohol Packaging
These Wine Labels Have Been Modelled on the Look of Pill Bottles
<
44
Cold Brew Coffee Products
Cold Brew Coffee Products
Chilled Javas and Iced Coffee Infusions Make Cool Cuppas Easy at Home
<
43
Sicilian Eyewear Marketing
Sicilian Eyewear Marketing
The Latest Dolce & Gabbana Campaign
<
42
Eco Arboreal Urns (UPDATE)
Eco Arboreal Urns (UPDATE)
The Bios Urn is an Environment-Enhancing Option for Burying Remains
<
41
Eco Spray Containers
Eco Spray Containers
Resourceful Replenish Packaging was Designed for Continuous Reuse
<
40
Concert-Themed Whisky Displays
Concert-Themed Whisky Displays
This Evan Williams Amp Stand is Inspired by the Brand's Slogan
<
39
Spooky Wine Kiosks
Spooky Wine Kiosks
This Ravenswood Retail Wine Display Concept is Dark and Delightful
<
38
Whimsical Fast Fashion Marketing
Whimsical Fast Fashion Marketing
This Dolls Kill Collection References Alternative Youth Culture
<
37
Cheerful Popsicle Packaging
Cheerful Popsicle Packaging
Make It Pop by Farm Design is Colorful and Compact
<
36
Beach-Evoking Beer Displays
Beach-Evoking Beer Displays
These Pacifico Light Cardboard Displays Are Inspired By Beach Visuals
<
35
Cartoony In-Store Branding
Cartoony In-Store Branding
This Case Stacker Display for Rex Goliath Wines is an Invitation to Fun
<
34
Basic Dairy Branding
Basic Dairy Branding
Round Paper Cheese Labels and Fabric Swathing Are Effective Artisan Packaging
<
33
Mouthy Rice Packaging
Mouthy Rice Packaging
SOOK Touts a More Playful Nature Than Most Rice Package Designs
<
32
Adorable Animated Packages
Adorable Animated Packages
Kinder Toothpaste Packaging Has an Interactive Illustrated Element
<
31
Portable Yogurt Displays
Portable Yogurt Displays
This iOGO Demo Table is a Perfect Way to Introduce New Flavors in Store
<
30
Hypnotic Fish Packaging
Hypnotic Fish Packaging
A 'Tuna for Kids' Product is Labeled with a Mesmerizing Scaly Illustration
<
29
Experiential Co-Branded Retail
Experiential Co-Branded Retail
AwesomenessTV and STORY Team Up for a Pop-up Retail Experience
<
28
Chromatic Wine Displays
Chromatic Wine Displays
Alice White's Stacking Retail Display Puts Color First
<
27
Greek Yogurt Packaging
Greek Yogurt Packaging
Aplos Embraces a Minimalist and Modern Branding with mousegraphics's Help
<
26
Symbolic Beverage Branding
Symbolic Beverage Branding
Fruit Icon Juice Packaging Uses Succulent Graphics for Global Flavors
<
25
Portioned Flatbread Packaging
Portioned Flatbread Packaging
Pizza Slice Boxes Separate Servings by Toppings for Custom Orders
<
24
Exotic Snack Packaging
Exotic Snack Packaging
The Tribal Aesthetic of These Edibles Sets It Apart from Competing Brands
<
23
Cola Cardboard Displays
Cola Cardboard Displays
The 'Give It Back Rack' is Part of the Brand's Big Green Initiative
<
22
Refined Apothecary Branding
Refined Apothecary Branding
The Odin Men's Grooming Kit Boasts a Sleek Nordic Aesthetic
<
21
Subtle Dairy Branding
Subtle Dairy Branding
The Aplos Brand Boasts Stylish Minimalist Dairy Packaging
<
20
Brand-Unifying Campaigns
Brand-Unifying Campaigns
Coca-Cola is Testing a New Can Design in Spain
<
19
Artisanal Alcohol Kiosks
Artisanal Alcohol Kiosks
This Old Forester Retail Display is Designed to Prevent Theft
<
18
Biodegradable Cleaning Bottles
Biodegradable Cleaning Bottles
Clean the Ocean's Bottles Reduce Waste That Will End Up at Sea
<
17
Pop Restaurant Packaging
Pop Restaurant Packaging
This Burger Branding Project Explores the Consumable Quality of Logos
<
16
Animalistic Orange Packaging
Animalistic Orange Packaging
NOMsters Boxes Feature Engaging Imagery of Fruit-Eating Beasts
<
15
Functional Produce Packaging
Functional Produce Packaging
This Apple Packaging Design is Rustic, Chic and Artisanal
<
14
Minimalist Pastry Packaging
Minimalist Pastry Packaging
This Mr Holmes Bakehouse Package Design is Perfectly San Francisco
<
13
Exotic Snack Boxes
Exotic Snack Boxes
Exotic Snacks' Packaging Makes Superfoods for Kids Appealing and Fun
<
12
Hand-Written Wrappers
Hand-Written Wrappers
Hornea Bakery Packaging Would Come Personalized with Ingredients and Recipes
<
11
Cartoony Booze Branding
Cartoony Booze Branding
Illustrated Beer Labels Bring Playfulness to Limited Edition Packaging
<
10
Vintage Biscotti Packaging
Vintage Biscotti Packaging
The Biscotti Brothers Bakery Branding has an Especially Artisanal Look
<
9
Rebellious Party Girl Fashion
Rebellious Party Girl Fashion
Akira's Latest Lookbook Boasts VIbrant Garments and Accessories
<
8
Water-Flavoring Bottles
Water-Flavoring Bottles
The Core Flavored Water Bottle Concept Infuses Drinks with Fruity Flavors
<
7
Detoxifying Juice Branding
Detoxifying Juice Branding
Verve Juices Has a New Look for Its Line of Healthy Cleansing Drinks
<
6
Agricultural Alcohol Displays
Agricultural Alcohol Displays
This Rustic Jameson Retail Display Uses the Brand's Iconic Imagery
<
5
Green Light Globe Boxes
Green Light Globe Boxes
Eco Light Bulb Packaging Uses Materials Resourcefully and Eschews Glue
<
4
Package-Inspired Merchandising
Package-Inspired Merchandising
This Laughing Cow Cheese Retail Display Replicates its Packaging
<
3
Graphical Food Branding
Graphical Food Branding
This Contemporary Processed Meat Packaging Design Targets Millennials
<
2
Eco Garden Kits
Eco Garden Kits
The Vive Planting Set Prepares Kids for Easily Growing Greenery in Their Backyards
<
1
Portable Yogurt Packaging
Portable Yogurt Packaging
Ugo Offers an Easy-to-Eat Yogurt to Go Container and Spoon
<