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Top 100 Branding Ideas in April

From Brand-Unifying Campaigns to Free-Spirited Soccer Balls

— April 26, 2015 — Marketing
Developing an identity that is both authentic and relevant to consumer interests is one of the key concerns for brands everywhere, a fact that was reflected in this list of top April 2015 branding ideas.

Highly established brands with a core identity already developed looked for ways to further emphasize and solidify it amongst loyal consumers, fueling a collective members-only vibe that strengthens existing consumer-brand relationships. Lesser-known, fledgling brands, on the other hand, got creative when it came to figuring out a personality and communicating it to a specific target audience.

Ultimately, the top April 2015 branding ideas exhibited a desire to create more powerful identities and communicate them to consumers in a way that increases engagement and loyalty.
6.3
Score
Popularity
Activity
Freshness
99
Self-Empowering Retrospective Ads
Self-Empowering Retrospective Ads
YouTube's Dear Me Campaign Gives Advice to Your Younger Self
<
98
Charitable Water Campaigns
Charitable Water Campaigns
Stella Artois and Matt Damon Urge People to 'Buy a Lady a Drink'
<
97
Free-Spirited Soccer Balls
Free-Spirited Soccer Balls
The Adidas Finale Berlin Ball is Inspired By Berlin's Artistic Spirit
<
96
Gaming Channel Expansions
Gaming Channel Expansions
The Machinima Many-to-Many Network Increases Its Base of Influence
<
95
Mobile Froyo Rewards
Mobile Froyo Rewards
The Yogurtland App and Real Rewards Program Honor Loyal Customers
<
94
Convenient Fashion Collections
Convenient Fashion Collections
A Jean Paul Gaultier Fashion Collection Will Be Sold at 7-Eleven
<
93
Grumpy Feline Food Stunts
Grumpy Feline Food Stunts
People Lined Up For Hours to Meet Grumpy Cat at SXSW
<
92
Clothed Tissue Packaging
Clothed Tissue Packaging
Nexavar Likens Its Facial Tissues to the Soft Comfort of Clothing
<
91
Portable Donation Cans
Portable Donation Cans
Magia's POS Can Helps to Collect More Donations for Kids with Cancer
<
90
Charitable Hockey Beer
Charitable Hockey Beer
The NHL and the Lake of Bays Brewing Company Collaborate to Support Kids
<
89
Citrusy Summer Ales
Citrusy Summer Ales
New Belgium Celebrates Warm Weather with a Refreshing Spring Beer Flavor
<
88
Bearded Cord Branding
Bearded Cord Branding
This Rope Packaging Concept Incorporates the Product into the Illustration
<
87
Wide-Eye Labels
Wide-Eye Labels
Hi Olive Oil Packaging Looks Deep Into the Soul of the Consumer to Engage
<
86
Dynamic Island Microbreweries
Dynamic Island Microbreweries
Sandbar Sunday is a Vibrantly Craft Brew from Islamorada Beer Co.
<
85
Australian-Style Yogurts
Australian-Style Yogurts
Yamba Brings a Grass-Fed Alternative to Canadian Grocers
<
84
Petitioning Nut Packaging
Petitioning Nut Packaging
Liberation Nuts Branding Asserts an Activist Flavor
<
83
Mexican Burrito Sausages
Mexican Burrito Sausages
This Hybrid Banger-Sausage Combo is Branded 'Bangerritos'
<
82
All-Natural Frozen Meals
All-Natural Frozen Meals
SELF Magazine Introduces a Line of Healthy Frozen Meals
<
81
Soda Branding Revivals
Soda Branding Revivals
The Swedish Soda Brand Apotekarnes has a Fresh New Look
<
80
Caffeinated Subscription Services
Caffeinated Subscription Services
Starbucks' Coffee Subscription Service Delivers Fresh Roasts
<
79
Experimental Feminist Beers
Experimental Feminist Beers
Cerveja Feminista is a Brazilian Beer with a Gender Equality Twist
<
78
Groovy Cookie Ads
Groovy Cookie Ads
The Play with Oreo Campaign Invites Artists to Creatively Interpret Play
<
77
Cityscape Car Campaigns
Cityscape Car Campaigns
Toyota's 'Go Fun Yourself' Campaign Features a Huge City Illustration
<
76
Craft Cocktail Cartons
Craft Cocktail Cartons
Belles Organics Delivers Fresh Flavor in a Pre-Packaged Format
<
75
Intricate Net Packaging
Intricate Net Packaging
These Mesh Cylinders Present a Unique Method for Holding Products
<
74
Moderation Candy Boxes
Moderation Candy Boxes
Smarties' New Candy Box Pacakging Encourages Smarter Eating
<
73
Colorful Stationery Sets
Colorful Stationery Sets
A Creative Identity Project Establishes a Vibrant Image for One Designer
<
72
Poised Wine Packaging
Poised Wine Packaging
A Bow-Tie Wine Bottle Assumes a Suave Appearance and Grace in Balance
<
71
Symbolic Jailbird Branding
Symbolic Jailbird Branding
Prison Product Packaging Reaches Out to Ex-Cons Pursuing Betterment
<
70
Bearded Booze Bottles
Bearded Booze Bottles
This Charming Gin Bottle Design was Created for Old Sport Gin
<
69
Maternal Holiday Confections
Maternal Holiday Confections
These Mother's Day Chocolates Boast Gourmet Ingredients
<
68
Re-Branded Fast Food Franchises
Re-Branded Fast Food Franchises
Denny's 'The Den' Restaurant Targets a Millennial Demographic
<
67
Sparkling Fruit Juices
Sparkling Fruit Juices
J2O Spritz is a Sparkling Drink Alternative to Alcohol
<
66
Hand-Drawn Tea Boxes
Hand-Drawn Tea Boxes
Teahouse Exclusive's Everyday Line Brims with Personality
<
65
Retro Beer Branding
Retro Beer Branding
The Gzub Craft Brewing Packaging is Highly Detailed and Colorful
<
64
Design Studio Brews
Design Studio Brews
Megalo Beer is a Clever Promotional Item from Megalo Design
<
63
Sketched Skincare Packaging
Sketched Skincare Packaging
Agronauti Cosmetics Branding Expresses the Art Behind Its Recipe
<
62
Award-Winning Beer Branding
Award-Winning Beer Branding
The Septem Hobby Hoppy Series Packaging is as Unique as the Beer
<
61
Collaborative Designer Smartbands
Collaborative Designer Smartbands
Gucci and will.i.am Team Up to Design a Luxury Smartwatch
<
60
A-List Handbag Campaigns
A-List Handbag Campaigns
This Jennifer Lawrence Dior Ad Embodies Demure Elegance
<
59
Easygoing Tea Bottles
Easygoing Tea Bottles
Talent Tee's Bottled Tea Beverages Are Packaged Like Beer
<
58
Cobranded Tea Shops
Cobranded Tea Shops
The New Starbucks Teavana Store Will Serve as Inspiration for the Brand
<
57
Craft Ice Cream
Craft Ice Cream
Haagen-Dazs Collaborates for Its Collection of Artisan Ice Cream
<
56
Savory Dinner Yogurts
Savory Dinner Yogurts
Sohha Savory Yogurt References Mediterranean Ingredients
<
55
Clinical Iced Coffees
Clinical Iced Coffees
Flavored Iced Coffee Products Offer Doses of Delicious Distraction
<
54
Convenient Coffee Clutches
Convenient Coffee Clutches
The Carry On Concept is an Efficient One-Handed Way to Tote Four Drinks
<
53
Designer Yogurt Cups
Designer Yogurt Cups
Christopher Straub's Yoplait Packaging Assumes Fashion-Minded Style
<
52
Technicolored Tribal Fashion
Technicolored Tribal Fashion
The Latest Young Hwan Yang Collection is Inspired by Totem Poles
<
51
Cinema Signage Packaging
Cinema Signage Packaging
Moving Image Chocolate Bars Feature Titles of Eight Classic Movies
<
50
Painterly Drink Packaging
Painterly Drink Packaging
Energy Drink Water Bottles Exude an Air of Value Surrounding the Product
<
49
Ugly Produce Packaging
Ugly Produce Packaging
Loblaws' No Name Products Are Branded as 'Naturally Imperfect'
<
48
3D-Printed Business Cards
3D-Printed Business Cards
Clam's Personal Branding Project is Designed for Zoom BCN
<
47
Fruity Sneaker Collaborations
Fruity Sneaker Collaborations
The Keds and eos' Collection Shares Shoes and Lip Balms
<
46
Protein Ice Cream Bars
Protein Ice Cream Bars
The Energizing ProSno Ice Cream Line Boasts Sleek Packaging
<
45
Prescription Alcohol Packaging
Prescription Alcohol Packaging
These Wine Labels Have Been Modelled on the Look of Pill Bottles
<
44
Cold Brew Coffee Products
Cold Brew Coffee Products
Chilled Javas and Iced Coffee Infusions Make Cool Cuppas Easy at Home
<
43
Sicilian Eyewear Marketing
Sicilian Eyewear Marketing
The Latest Dolce & Gabbana Campaign
<
42
Eco Arboreal Urns (UPDATE)
Eco Arboreal Urns (UPDATE)
The Bios Urn is an Environment-Enhancing Option for Burying Remains
<
41
Eco Spray Containers
Eco Spray Containers
Resourceful Replenish Packaging was Designed for Continuous Reuse
<
40
Concert-Themed Whisky Displays
Concert-Themed Whisky Displays
This Evan Williams Amp Stand is Inspired by the Brand's Slogan
<
39
Spooky Wine Kiosks
Spooky Wine Kiosks
This Ravenswood Retail Wine Display Concept is Dark and Delightful
<
38
Whimsical Fast Fashion Marketing
Whimsical Fast Fashion Marketing
This Dolls Kill Collection References Alternative Youth Culture
<
37
Cheerful Popsicle Packaging
Cheerful Popsicle Packaging
Make It Pop by Farm Design is Colorful and Compact
<
36
Beach-Evoking Beer Displays
Beach-Evoking Beer Displays
These Pacifico Light Cardboard Displays Are Inspired By Beach Visuals
<
35
Cartoony In-Store Branding
Cartoony In-Store Branding
This Case Stacker Display for Rex Goliath Wines is an Invitation to Fun
<
34
Basic Dairy Branding
Basic Dairy Branding
Round Paper Cheese Labels and Fabric Swathing Are Effective Artisan Packaging
<
33
Mouthy Rice Packaging
Mouthy Rice Packaging
SOOK Touts a More Playful Nature Than Most Rice Package Designs
<
32
Adorable Animated Packages
Adorable Animated Packages
Kinder Toothpaste Packaging Has an Interactive Illustrated Element
<
31
Portable Yogurt Displays
Portable Yogurt Displays
This iOGO Demo Table is a Perfect Way to Introduce New Flavors in Store
<
30
Hypnotic Fish Packaging
Hypnotic Fish Packaging
A 'Tuna for Kids' Product is Labeled with a Mesmerizing Scaly Illustration
<
29
Experiential Co-Branded Retail
Experiential Co-Branded Retail
AwesomenessTV and STORY Team Up for a Pop-up Retail Experience
<
28
Chromatic Wine Displays
Chromatic Wine Displays
Alice White's Stacking Retail Display Puts Color First
<
27
Greek Yogurt Packaging
Greek Yogurt Packaging
Aplos Embraces a Minimalist and Modern Branding with mousegraphics's Help
<
26
Symbolic Beverage Branding
Symbolic Beverage Branding
Fruit Icon Juice Packaging Uses Succulent Graphics for Global Flavors
<
25
Portioned Flatbread Packaging
Portioned Flatbread Packaging
Pizza Slice Boxes Separate Servings by Toppings for Custom Orders
<
24
Exotic Snack Packaging
Exotic Snack Packaging
The Tribal Aesthetic of These Edibles Sets It Apart from Competing Brands
<
23
Cola Cardboard Displays
Cola Cardboard Displays
The 'Give It Back Rack' is Part of the Brand's Big Green Initiative
<
22
Subtle Dairy Branding
Subtle Dairy Branding
The Aplos Brand Boasts Stylish Minimalist Dairy Packaging
<
21
Refined Apothecary Branding
Refined Apothecary Branding
The Odin Men's Grooming Kit Boasts a Sleek Nordic Aesthetic
<
20
Brand-Unifying Campaigns
Brand-Unifying Campaigns
Coca-Cola is Testing a New Can Design in Spain
<
19
Artisanal Alcohol Kiosks
Artisanal Alcohol Kiosks
This Old Forester Retail Display is Designed to Prevent Theft
<
18
Biodegradable Cleaning Bottles
Biodegradable Cleaning Bottles
Clean the Ocean's Bottles Reduce Waste That Will End Up at Sea
<
17
Functional Produce Packaging
Functional Produce Packaging
This Apple Packaging Design is Rustic, Chic and Artisanal
<
16
Pop Restaurant Packaging
Pop Restaurant Packaging
This Burger Branding Project Explores the Consumable Quality of Logos
<
15
Animalistic Orange Packaging
Animalistic Orange Packaging
NOMsters Boxes Feature Engaging Imagery of Fruit-Eating Beasts
<
14
Minimalist Pastry Packaging
Minimalist Pastry Packaging
This Mr Holmes Bakehouse Package Design is Perfectly San Francisco
<
13
Exotic Snack Boxes
Exotic Snack Boxes
Exotic Snacks' Packaging Makes Superfoods for Kids Appealing and Fun
<
12
Hand-Written Wrappers
Hand-Written Wrappers
Hornea Bakery Packaging Would Come Personalized with Ingredients and Recipes
<
11
Cartoony Booze Branding
Cartoony Booze Branding
Illustrated Beer Labels Bring Playfulness to Limited Edition Packaging
<
10
Vintage Biscotti Packaging
Vintage Biscotti Packaging
The Biscotti Brothers Bakery Branding has an Especially Artisanal Look
<
9
Rebellious Party Girl Fashion
Rebellious Party Girl Fashion
Akira's Latest Lookbook Boasts VIbrant Garments and Accessories
<
8
Water-Flavoring Bottles
Water-Flavoring Bottles
The Core Flavored Water Bottle Concept Infuses Drinks with Fruity Flavors
<
7
Detoxifying Juice Branding
Detoxifying Juice Branding
Verve Juices Has a New Look for Its Line of Healthy Cleansing Drinks
<
6
Agricultural Alcohol Displays
Agricultural Alcohol Displays
This Rustic Jameson Retail Display Uses the Brand's Iconic Imagery
<
5
Green Light Globe Boxes
Green Light Globe Boxes
Eco Light Bulb Packaging Uses Materials Resourcefully and Eschews Glue
<
4
Package-Inspired Merchandising
Package-Inspired Merchandising
This Laughing Cow Cheese Retail Display Replicates its Packaging
<
3
Graphical Food Branding
Graphical Food Branding
This Contemporary Processed Meat Packaging Design Targets Millennials
<
2
Eco Garden Kits
Eco Garden Kits
The Vive Planting Set Prepares Kids for Easily Growing Greenery in Their Backyards
<
1
Portable Yogurt Packaging
Portable Yogurt Packaging
Ugo Offers an Easy-to-Eat Yogurt to Go Container and Spoon
<