Smarties' New Candy Box Pacakging Encourages Smarter Eating
Laura McQuarrie — February 27, 2015 — Lifestyle
References: products.nestle & marketingmag
A slight change to the candy box packaging of Smarties encourages better portion control on the consumer side. The new box design has been resized from a 50 gram packet down to 45 grams, divided into three compartments and printed with a message to "Make 'Em Last." Rather than having the whole end of the box open up as before, the openings take the form of three smaller flaps for each individual compartment. With the mindfulness that this box design encourages, moderation should be much easier.
Aiming to turn its candy-coated chocolates back into treats rather than full-on snacks, VP of corporate affairs of Nestle Canada describes, "I think it’s probably no surprise to anybody that we've lost a bit of our sense of what an appropriate-size portion is of food." In addition to introducing smarter designs like this one, Nestle has also discontinued its king-size candy boxes.
Aiming to turn its candy-coated chocolates back into treats rather than full-on snacks, VP of corporate affairs of Nestle Canada describes, "I think it’s probably no surprise to anybody that we've lost a bit of our sense of what an appropriate-size portion is of food." In addition to introducing smarter designs like this one, Nestle has also discontinued its king-size candy boxes.
Trend Themes
1. Smarter Portion Control - The new candy box packaging design encourages better portion control and mindful eating.
2. Mindful Packaging - Dividing the candy box into three compartments and printing messages promotes mindful consumption.
3. Reimagined Snack Experience - The innovative candy box design transforms candy-coated chocolates back into treats rather than full-on snacks.
Industry Implications
1. Food Packaging - The smart candy box design opens up new opportunities for creating packaging that promotes portion control and mindful eating.
2. Confectionery - The candy industry can explore innovative packaging designs to encourage moderation and redefine the snacking experience.
3. Consumer Goods - Companies across the consumer goods sector can embrace mindful packaging designs to promote healthier choices and portion control.
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