Nexavar Likens Its Facial Tissues to the Soft Comfort of Clothing
Laura McQuarrie — March 21, 2015 — Lifestyle
References: packagingoftheworld
Art and humor are two of the ways that Nexavar's tissue packaging designs stand out. Despite being small and colorless, the quirky designs are certainly eye-catching.
Because these products must remain wrapped until they are ready for customer use, the brand was challenged with coming up with a way to communicate the softness that its tissues deliver. Cleverly, the brand crafted a design that makes it seem like its tissues are dressed in garments like underwear, shirts, watches and bras. As these are all items that come in direct contact with the skin, these anthropomorphic designs offer fun ways to compare the feel of tissues to comfortable items that are worn every day. With the changing seasons, it's also easy to imagine lines that are created specifically for winter when bundling up for cold season is required.
Because these products must remain wrapped until they are ready for customer use, the brand was challenged with coming up with a way to communicate the softness that its tissues deliver. Cleverly, the brand crafted a design that makes it seem like its tissues are dressed in garments like underwear, shirts, watches and bras. As these are all items that come in direct contact with the skin, these anthropomorphic designs offer fun ways to compare the feel of tissues to comfortable items that are worn every day. With the changing seasons, it's also easy to imagine lines that are created specifically for winter when bundling up for cold season is required.
Trend Themes
1. Artistic Packaging - Opportunity for brands to creatively design packaging that stands out and engages customers.
2. Anthropomorphic Design - Using human-like designs on products to create a relatable and engaging experience for customers.
3. Seasonal Product Lines - Creating product variations and designs that are specifically tailored to different seasons, providing customers with unique experiences throughout the year.
Industry Implications
1. Tissue Manufacturing - Innovative tissue manufacturing companies can explore creative packaging designs to differentiate their products in the market.
2. Apparel Retail - Opportunity for apparel retailers to collaborate with tissue manufacturers in creating clothing-themed packaging for added brand exposure.
3. Seasonal Products - Companies in the seasonal products industry can explore partnerships with tissue manufacturers to offer unique and themed tissue packaging during specific seasons.
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