Talent Tee's Bottled Tea Beverages Are Packaged Like Beer
Laura McQuarrie — March 10, 2015 — Lifestyle
References: talent-tee.de & thedieline
From high tea to teacups and precise brewing directions, tea has a history of being a pretty serious drink in many cultures—but by sourcing inspiration from beer packaging for its line of bottled tea drinks, Talent Tee is able to convey a relaxed vibe.
With branding created by Studio Hausherr, the minimalist labels on the herbal tea bottles maintain the level of purity that would appeal to an avid tea drinker, while calling out to new audiences with the familiarity of an alcoholic beverages. The simple, inherently cool form of a beer bottle serves as the perfect backdrop to differentiate varieties like Supergreen, Oolong and Darjeeling from other bottled tea beverages. As well as being deceptively non-alcoholic, the drinks are totally good for you too.
With branding created by Studio Hausherr, the minimalist labels on the herbal tea bottles maintain the level of purity that would appeal to an avid tea drinker, while calling out to new audiences with the familiarity of an alcoholic beverages. The simple, inherently cool form of a beer bottle serves as the perfect backdrop to differentiate varieties like Supergreen, Oolong and Darjeeling from other bottled tea beverages. As well as being deceptively non-alcoholic, the drinks are totally good for you too.
Trend Themes
1. Minimalist Tea Packaging - There is an opportunity for tea brands to adopt minimalist packaging inspired by other beverage industries, like beer packaging, to attract new audiences.
2. Non-alcoholic Alternative Beverages - Creating non-alcoholic beverage options, like bottled tea drinks, that mimic the look and feel of alcoholic beverages can appeal to health-conscious consumers looking for trendy alternatives.
3. Health-focused Beverages - There is a potential for introducing more health-focused bottled tea drinks that promote their nutritional benefits, appealing to consumers seeking healthy and refreshing options.
Industry Implications
1. Tea Packaging - The tea packaging industry can explore new approaches inspired by other beverage industries, such as beer packaging, to create unique and visually appealing products.
2. Alcoholic Beverage Alternatives - The alcoholic beverage alternatives industry can consider expanding their product range to include non-alcoholic options, like bottled tea drinks, to cater to wider consumer preferences.
3. Health and Wellness - The health and wellness industry can capitalize on the growing demand for health-focused beverages by developing and promoting bottled tea drinks that highlight their nutritional value.
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