SOOK Touts a More Playful Nature Than Most Rice Package Designs
Laura McQuarrie — February 26, 2015 — Lifestyle
References: packagingoftheworld
Aiming to incite smiles, SOOK sets itself apart from other rice packaging designs with a quirky, playful look. Created by the Thai Health Organization, SOOK is meant to be the embodiment of happiness. Sold in the SOOK Shop, this fun product packaging transforms the happy face brand logo into one that's ready to down a mouthful of rice. The simplistic style is graphic and appealing to a generation that mostly communicates via emojis.
In addition to turning a bag of rice into a cute character, the cutouts on the packaging also help to give consumers a better look at the rice inside. The simple cubes could be stacked easily, turning into a product display that's even more charming in numbers.
In addition to turning a bag of rice into a cute character, the cutouts on the packaging also help to give consumers a better look at the rice inside. The simple cubes could be stacked easily, turning into a product display that's even more charming in numbers.
Trend Themes
1. Quirky Packaging Design - SOOK's playful and quirky rice packaging design serves as a disruptive innovation opportunity in the packaging industry.
2. Graphic and Appealing Style - SOOK's graphic and appealing packaging style caters to the younger generation and offers opportunities for disruptive innovation in the food packaging industry.
3. Enhanced Product Display - The stackable and charming packaging design of SOOK rice bags presents a disruptive innovation opportunity for the display and presentation of food products.
Industry Implications
1. Packaging - SOOK's unique and playful rice packaging design offers disruptive innovation opportunities in the packaging industry.
2. Food and Beverage - SOOK's graphic and appealing packaging style presents disruptive innovation opportunities in the food and beverage industry.
3. Retail - SOOK's enhanced product display through stackable packaging provides disruptive innovation opportunities in the retail industry.
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