The Aplos Brand Boasts Stylish Minimalist Dairy Packaging
Rebecca Byers — March 17, 2015 — Lifestyle
References: mousegraphics.gr & thedieline
Aplos Dairy is a small local dairy company operating off the island of Rodos, Greece that recently tapped creative branding firm Mouse Graphics to design a sleek range of minimalist dairy packaging.
Mouse Graphics was also tasked with selecting a name for the line, for which they selected Aplos, which translates from Greek to 'simple.' The simplistic design in soft pastels contrasted against black and white reflects the brand's earnest dedication to simplistic but quality craftsmanship.
The new brand is tasked with making an appeal to customers from the shelves of a grocery store and the playful, eye-catching dairy packaging concept from Mouse Graphics is sure to give them a good chance at doing so.
Mouse Graphics was also tasked with selecting a name for the line, for which they selected Aplos, which translates from Greek to 'simple.' The simplistic design in soft pastels contrasted against black and white reflects the brand's earnest dedication to simplistic but quality craftsmanship.
The new brand is tasked with making an appeal to customers from the shelves of a grocery store and the playful, eye-catching dairy packaging concept from Mouse Graphics is sure to give them a good chance at doing so.
Trend Themes
1. Minimalist Packaging - Companies can explore the use of minimalist designs that highlight the quality and craftsmanship of their products.
2. Soft Contrast Colors - Brands can experiment with using soft pastel colors against black and white to highlight luxury items and create a sleek, minimalist look.
3. Playful Branding - Companies can try incorporating playful and eye-catching designs into their branding to draw attention to their products on store shelves.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can leverage minimalist packaging and playful branding to differentiate their products and attract customers in a crowded market.
2. Consumer Goods - Companies in the consumer goods industry can explore the use of soft contrast colors and minimalist packaging to create a distinctive and memorable brand image.
3. Design and Branding - Design and branding agencies can offer their clients innovative and creative packaging solutions, using playful branding and minimalist designs to capture customers' attention.
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