Denny's 'The Den' Restaurant Targets a Millennial Demographic
Jana Pijak — March 23, 2015 — Marketing
References: thedenbydennys & foodbeast
The Den by Denny's is a re-branded fast food franchise that targets a millennial demographic. While the brand's current marketing appeals to all ages, their latest venture takes a step toward the future and offers casual dining for the young masses.
Designed to appeal to the millennial market, The Den by Denny's boast a design that is modeled after other fast food franchises like Burger King and Chipotle. Instead of Denny's traditional and sit-down theme, its younger eatery is more about convenience and prides itself on quick and on-the-go service.
The Den will offer menu items like burritos, burgers and sandwiches like the Grand Slamwich and the Grand Slam. All of the franchise's food items are infused with breakfast ingredients and will appeal to collage students and young professionals.
Designed to appeal to the millennial market, The Den by Denny's boast a design that is modeled after other fast food franchises like Burger King and Chipotle. Instead of Denny's traditional and sit-down theme, its younger eatery is more about convenience and prides itself on quick and on-the-go service.
The Den will offer menu items like burritos, burgers and sandwiches like the Grand Slamwich and the Grand Slam. All of the franchise's food items are infused with breakfast ingredients and will appeal to collage students and young professionals.
Trend Themes
1. Re-branded Fast Food Franchises - Fast food franchises are rebranding to target younger demographics and offering quick and convenient dining experiences.
2. Infused Breakfast Food - Mixing breakfast ingredients with non-traditional meals is a trend that appeals to young professionals on the go.
3. Casual Dining for Younger Demographics - Brands are innovating toward a more casual, fast-paced dining experience that appeals to college students and young professionals.
Industry Implications
1. Fast Food Industry - Fast food franchises are undergoing a shift to cater to a younger demographic and compete against other fast food companies.
2. Restaurant Industry - Restaurants are finding new ways to cater to younger generations who value convenience and a fast-paced dining experience.
3. Marketing Industry - By rebranding and innovating, companies are finding new ways to appeal to younger consumers and compete in the market.
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