The Play with Oreo Campaign Invites Artists to Creatively Interpret Play
Vasiliki Marapas — March 5, 2015 — Art & Design
References: playwithoreo & adweek
The Play With Oreo campaign features work from ten talented artists, all of whom were challenged to come up with creative ways to illustrate the concept of "play."
The artists were prompted by certain words, some of which reference Oreo's brand rituals, such as "dunk" and "twist," and some which were more conceptual and emotionally rooted, such as "wonder" and "dream." Each artist had complete creative freedom, save for a single stipulation: the final scene had to include a character with an Oreo cookie head.
The artists, who include Shotopop, Ryan Todd, Andrew Bannecker and Andy Rementer, among others, really knocked it out of the park, creating groovy compositions which will run outdoors in New York, LA and Indianapolis.
The artists were prompted by certain words, some of which reference Oreo's brand rituals, such as "dunk" and "twist," and some which were more conceptual and emotionally rooted, such as "wonder" and "dream." Each artist had complete creative freedom, save for a single stipulation: the final scene had to include a character with an Oreo cookie head.
The artists, who include Shotopop, Ryan Todd, Andrew Bannecker and Andy Rementer, among others, really knocked it out of the park, creating groovy compositions which will run outdoors in New York, LA and Indianapolis.
Trend Themes
1. Creatively-driven Advertising - Incorporate artistic collaborations and interpretive campaigns that challenge perception and engage customers.
2. Brand Rituals as Inspiration - Take cues from established brand rituals to drive customer engagement and innovation.
3. Emotionally Rooted Concepts - Incorporate emotional language and conceptual prompts to build customer connection through personalized experiences.
Industry Implications
1. Advertising - Revolutionize traditional advertising practices with engaging and innovative campaigns that tap into customer emotions and creativity.
2. Food and Beverage - Develop customer-centered campaigns that incorporate sensory experiences to drive brand loyalty and innovation.
3. Art and Design - Collaborate with artists and designers to create unique and interactive experiences that engage customers and build brand loyalty.
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