Consumers learn about product offerings in a multi-sensory way
Implications - Immersive in-store virtual reality experiences that provide an engaging environment in which to learn about new product offerings are proving to be successful with discerning consumers. Whether as a means to showcasing stages of production or to help consumers imagine a product's best use, such in-store VR experiences elevate the customer experience while enabling face-to-face interaction. This shift suggests consumers have grown weary of conventional marketing tactics and are looking to participate in a more interactive experience.
Workshop Question - If you had the opportunity how would you integrate virtual reality into your retail spaces to create a unique experience for your consumers?
Trend Themes
1. Virtual Reality in Marketing - Virtual reality technology is being used as a marketing tool to create immersive, unique, and memorable experiences for consumers.
2. Virtual Reality Tours - Virtual reality technology is transforming the way people experience tourism, event planning, and real estate tours by allowing them to remotely explore locations in a highly interactive and detailed way.
3. Interactive In-store Experiences - Consumers want interactive, immersive in-store experiences that allow them to participate in unique ways and engage with products and services.
Industry Implications
1. Marketing and Advertising - Marketers and advertisers can leverage virtual reality technology to create cutting-edge campaigns that engage consumers and promote brand loyalty.
2. Real Estate - Virtual reality tours add value to real estate businesses by offering a way for potential buyers to explore properties remotely in a highly detailed and immersive way.
3. Retail and Consumer Goods - Interactive in-store experiences, such as virtual reality demonstrations and patio building kiosks, can drive sales and enhance customer experiences for retail and consumer goods companies.
7 Featured, 58 Examples:
322,909 Total Clicks
Date Range:
Jun 15 — May 16
Trending:
Average
Consumer Insight Topics:
