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Accessible Navigation

GPS technology expands to enhance consumer assurance

Implications - As more people come to rely on GPS, the technology has evolved to become even more accessible. By offering easier access in a variety of different contexts and modes of transport, whether that's offline navigation or location-optimized cycling, such innovations reveal the modern consumer's dependence on technology to provide both security and peace of mind.
Workshop Question - How is your brand making consumer's lives more seamless and carefree?
Trend Themes
1. GPS Accessibility - As technology advances, GPS usage expands to offer easier access and greater convenience for consumers across multiple modes of transport and contexts, making it an essential tool for consumers who rely on it for security and peace of mind
2. Off-grid Data Communication - Tech innovations provide connected luxuries through affordable and accessible communication devices that enable users to send and receive data, voice recordings, and GPS coordinates even without satellite service, Internet access, or cellular coverage
3. Group-tracking Wearables - Wearable tech, specifically GPS enabled devices with SOS functionality, makes it easy to track teams and members while engaging in outdoor activities that are potentially dangerous or difficult to navigate.
Industry Implications
1. Wearable Technology - In order to capture opportunities for wearable GPS trends and innovation, companies can invest in technologies that offer greater accuracy, connectivity, and convenience
2. Smart Mobility - As transportation, safety, and urban/global connectivity becomes more critical to consumers, GPS innovations that enable easy navigation, data sharing, and communication will become increasingly essential to the automotive and transportation industries
3. Emergency Response Communications - GPS technology innovations make emergency response communication and tracking devices affordable and accessible for outdoor enthusiasts, creating opportunities for innovators that focus on the outdoors and survival industries
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
253,635 Total Clicks
Date Range:
Jul 15 — Jul 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Off-Grid Data Devices
Off-Grid Data Devices
Sonnet Labs' New Device Allows for Communication Without Coverage
Sonnet Labs, a Toronto-based technology company, has developed a system that allows for the connected luxuries of a city anywhere in the world. The company’s eponymous gadget gives users’... MORE
Commute-Mapping Bicycles
Commute-Mapping Bicycles
This Smart Electric Bike Helps You Plan the Fastest and Safest Commute
Manuel Saez recently launched an Indiegogo campaign for a smart electric bike that helps you better plan out your morning commute. While cycling to work can be a difficult and dangerous task, the &#... MORE
Offline GPS Apps
Offline GPS Apps
Google Maps Allows Users to Access Locations Without Using Data
There are hundreds of topographic GPS apps that help users figure out where they are and how to get to the places they want to go, but often times they require an active WiFi or data connection to... MORE
Indoor Mapping Apps
Indoor Mapping Apps
The 'Here Mobile SDK' App Helps You Find Your Way Indoors
The amount of outdoor GPS maps out there are endless, but if you’ve ever found yourself lost indoors, a new indoor mapping app from Nokia is planning to prevent that from happening again in... MORE
Group-Tracking GPS Wearables
Group-Tracking GPS Wearables
The 'goTele' GPS Devices Track Up to 30 Members of a Team
Keeping track of an entire group when the number grows to multiple dozens can be nearly impossible, so the ‘goTele’ GPS devices are intended to help users maintain connectivity to... MORE
Crowdsourced Mapping Apps
Crowdsourced Mapping Apps
Apple's 'Indoor Survey' Lets Some Users Map Out the Inside of a Building
While there are many mapping apps available, there are few that plot out the inside of a building. Providing an indoor GPS system, Apple quietly released an exclusive app called ‘Indoor Survey&#... MORE

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