GPS technology expands to enhance consumer assurance
Implications - As more people come to rely on GPS, the technology has evolved to become even more accessible. By offering easier access in a variety of different contexts and modes of transport, whether that's offline navigation or location-optimized cycling, such innovations reveal the modern consumer's dependence on technology to provide both security and peace of mind.
Workshop Question - How is your brand making consumer's lives more seamless and carefree?
Trend Themes
1. GPS Accessibility - As technology advances, GPS usage expands to offer easier access and greater convenience for consumers across multiple modes of transport and contexts, making it an essential tool for consumers who rely on it for security and peace of mind
2. Off-grid Data Communication - Tech innovations provide connected luxuries through affordable and accessible communication devices that enable users to send and receive data, voice recordings, and GPS coordinates even without satellite service, Internet access, or cellular coverage
3. Group-tracking Wearables - Wearable tech, specifically GPS enabled devices with SOS functionality, makes it easy to track teams and members while engaging in outdoor activities that are potentially dangerous or difficult to navigate.
Industry Implications
1. Wearable Technology - In order to capture opportunities for wearable GPS trends and innovation, companies can invest in technologies that offer greater accuracy, connectivity, and convenience
2. Smart Mobility - As transportation, safety, and urban/global connectivity becomes more critical to consumers, GPS innovations that enable easy navigation, data sharing, and communication will become increasingly essential to the automotive and transportation industries
3. Emergency Response Communications - GPS technology innovations make emergency response communication and tracking devices affordable and accessible for outdoor enthusiasts, creating opportunities for innovators that focus on the outdoors and survival industries
